Google's crumbling third-party cookie is still likely to take center stage at Dmexco 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. September 20, 2022 Google's crumbling third-party cookie is still likely to take center stage at Dmexco 2022 Dmexco is back, and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech's key talking points have moved on considerably after a two-year digital hiatus. [Here's a look at what you might expect to hear about.]( Additional coverage: - Vodka brand Grey Goose used its partnership with the US Open to [leverage the metaverse]( in a recent experiential marketing campaign. - BuzzFeed president Marcela Martin [spoke during the first day of the Digiday Publishing Summit]( about how the media company is conducting a strategic review process, plans to present its three-year goals at an investor day in Q1 2023 and is eyeing potential acquisitions of companies with less than $100 million in annual revenue. - OpenWeb's first CMO Tiffany Xingyu Wang joins the company [during an evolution]( of how consumers and advertisers think about news and social media. - The location and timing of the World Cup, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach it this year. More in this [Digiday+ Marketing Briefing](. - Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon. [Here's a deeper dive]( into the trend. - Advertising is taking a hit from the economic slowdown. For Wonder Media Network, however, programmatic advertising [isn't part of its inventory](. Other things to know about - Join us for [Digiday's Media Buying Summit: The Programmatic Buyer]( from October 12-14 in Palm Springs to hear from leaders at Digitas, Havas, Publicis Imagine and many more. - What kinds of attribution models are you using for your partner marketing campaigns and what challenges have you encountered in measurement and attribution? [Take this survey]( and receive a $5 gift card with the results. Sponsored by Awin. - Even as Google delays its much-covered cookie deprecation, marketing teams are [persisting with new plans rather than face a last-minute crunch](. Sponsored by OneTrust. Top Stories Ivy Liu [The Programmatic Marketer]( [Google's crumbling third-party cookie is still likely to take center stage at Dmexco 2022]( Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. howdy! [Marketing on Platforms]( [Why Grey Goose is pouring more marketing dollars into metaverse]( Virtual experiences are taking Grey Goose’s experiential marketing to the next level. Most recently, the Bacardi-owned brand partnered with the US Open Tennis Championships to leverage the metaverse. [Sponsored by Brandwatch]( [Report: The marketer’s guide to CX improvement]( Brands with a focus on CX improvement continually listen to customers, ensuring their campaigns resonate with audiences. Advertisement howdy! [Navigating Economic Instability]( [DPS Day 1: How BuzzFeed’s Marcela Martin is helping to prepare the publisher for its next phase as a public company]( BuzzFeed is conducting a strategic review process, plans to present its three-year goals at an investor day in Q1 2023 and is eyeing potential acquisitions of companies with less than $100 million in annual revenue. [Sponsored by Trusted Media Brands]( [How brands are boosting Gen Z and millennial engagement on TikTok]( Advertisers are using TikTok’s power to build brand awareness and influence purchases through viral trends and partnerships. howdy! [Publishing in the Platform Era]( [With first CMO hire, OpenWeb hopes to 'de-troll' the discussions and data space for publishers]( Tiffany Xingyu Wang joins the company during an evolution of how consumers and advertisers think about news and social media. Advertisement [Sponsored by Activision Blizzard]( [How to apply gamer insights to entertainment consumption]( Some behavior shifts identified among gamers, such as moving away from prime-time viewing behavior and fragmented attention, hint at future media trends for audiences of all kinds. howdy! [Digiday+]( [Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities]( The global audience tied with live sports has likely become more attractive for some marketers, especially when the last few years global sporting events haven’t had the same normalcy or pull. howdy! [Managing Through Crisis]( [The Rundown: How the ad tech market is moving in the absence of public market exits]( The class of 2021 consolidates while PE continues with selective investments. [All Latest Stories]( [The Programmatic Publisher]( [Why Wonder Media Network won’t sell its podcast ad inventory programmatically]( Wonder Media Network's Shira Atkins is not interested in competing for programmatic audio advertising. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](