How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship

More than 75 partnered creators divested from G Fuel after learning about the firings, including prominent voices such as NFL quarterback Kurt Benkert. September 07, 2022 More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. [Here's a look]( at how G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship. Additional coverage: - This week's [Future of TV Briefing]( recaps what transpired over the summer for the TV, streaming and digital video industry. - With the NFL football season starting this week, Pepsi is [launching new sweepstakes]( targeted at football fans through Instacart that will give fans a chance to stay in a branded tiny home. - A recent Digiday+ Research survey [found that the vast majority of publishers]( agree a recession is coming, but worry concerning an impending recession and actions being taken to prepare aren't proportional to those expectations. Other things to know about - Join us for [Digiday's Media Buying Summit: The Programmatic Buyer]( from October 12-14 in Palm Springs to hear from leaders at Digitas, Havas, Publicis Imagine and many more. - Consumers want brands to [embrace diverse voices and pursue greater representation]( in their advertising efforts. Sponsored by Amazon Ads. - [Download this report]( to learn how agencies are leading the way into the future of data-driven personalization. Sponsored by Resonate. Top Stories Ivy Liu [Gaming & Esports]( [How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship]( More than 75 partnered creators divested from G Fuel after learning about the firings, including prominent voices such as NFL quarterback Kurt Benkert. howdy! [Business of TV]( [Future of TV Briefing: How the TV, streaming and digital video industry spent its summer]( This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry. [Sponsored by Trusted Media Brands]( [Why brands on TikTok are resonating with younger demographics]( TikTok offers brands access to Gen Z and millennial audiences that are particularly receptive to targeted advertising. Advertisement howdy! [Brands in Culture]( [Why PepsiCo took to Instacart with its new campaign just in time for the NFL season]( With the NFL football season starting this week, Pepsi is launching new sweepstakes targeted at football fans through Instacart that will give fans a chance to stay in a branded tiny home. [Sponsored by OpenWeb]( [Why publishers are focusing on community as part of recession preparedness]( No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities. howdy! [Digiday+]( [Digiday+ Research: Most publishers agree a recession is coming, but a third haven't done anything to prepare]( Publisher worry concerning an impending recession and the actions being taken to prepare aren’t proportional to those expectations. Advertisement [Sponsored by Rollworks]( [How leaning into account-based data helps marketers building better tactics]( Account-based marketing and visualizing progress across buying stages allows marketers to be decisive about their tactics. howdy! [The Programmatic Marketer]( [The definitive guide to what's in and out in ad tech in 2022]( Ad tech has seen a lot of changes so far this year, so we made a definitive list of what’s in and what’s out to help make sense of it all. howdy! [The Programmatic Marketer]( [How one startup hopes to decentralize ad exchanges to benefit publishers and agencies]( London startup Alkimi Exchange is proposing a decentralized version of the current ad exchange system. With about $2.3 million raised, CEO Ben Putley contends that decentralization could improve transparency, lower transaction costs and reduce fraud and waste across the system. [All Latest Stories]( [Programming & Production]( [How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet]( Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](