How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade

Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers. August 10, 2022 Contraceptive brands such as Plan B, Favor and Phexxi have in some cases [doubled or even quadrupled their online advertising]( to reach consumers. Additional coverage: - This week's [Future of TV Briefing]( looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to -- and not cannibalizing -- the latter. - In the third episode of [Digiday podcast The Return](, ad agency Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown. - Advertisers on TikTok [need to follow a few best practices]( if they're going to succeed on the platform, such as always thinking vertically, and being comfortable with the style of the creators they work with. - There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this [Digiday+ Research deep dive](, we look at why this is. Other things to know about - Join us for [Digiday's Media Buying Summit: The Programmatic Buyer]( from October 12-14 in Palm Springs, as we connect with top execs on the trials and successes of navigating the turbulent but nutrient-rich waters of the industry. - Brands are adapting to a world where it costs more to do business by [evaluating their existing marketing efforts, refining their offers and leaning on reliable partners](. Sponsored by Vericast. Top Stories Ivy Liu [Beyond Ads]( [How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade]( Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers. howdy! [Streaming Outside The Box]( [Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube]( This week’s Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to — and not cannibalizing — the latter. [Sponsored by OpenWeb]( [Why publishers are focusing on community as part of recession preparedness]( No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities. Advertisement howdy! [Agency Culture]( [Covid and the case for labor movements: The Return podcast, episode 3]( In the third episode of Digiday podcast The Return, Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown. [Sponsored by LG Ads]( [FAST channels are an untapped market for TV advertisers]( Marketers are turning to viewers of free ad-supported TV, an audience typically unreachable through traditional TV ads. howdy! [Marketing on TikTok]( [Magna research: The do's and don'ts of native and repurposed advertising on TikTok]( Advertisers on TikTok need to follow a few best practices if they’re going to succeed on the platform, such as always thinking vertically, and being comfortable with the creator’s style they work with. Advertisement [Sponsored by One Trust]( [Marketers waiting to transition away from cookies will (still) be left behind]( Even as Google delays its much-covered cookie deprecation, marketing teams are persisting with new plans rather than face a last-minute crunch. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research deep dive: Twitter's strength holds among publishers]( There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is. howdy! [Life Beyond the Cookie]( ['Lack of commercial incentive': Google's third-party cookie delay is a flip to procrastinators]( Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. [All Latest Stories]( [Navigating Economic Instability]( [Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales]( In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](