Instagram is paying media companies to post Reels

Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies. August 02, 2022 Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been [expanding the program to media companies](. Additional coverage: - Fears of a recession have all but squashed top-line growth for many companies, forcing them to scramble for efficiencies to stretch profit margins. Wasted advertising is [likely to top that list]( — and for good reason. - The role of the chief revenue officer includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was unexpected. The Daily Beast's Mia Libby talks about bracing for an economic slowdown and more in [this episode of the Digiday Podcast](. - Executives say they're seeing a shift in how people create and consume content on Pinterest as well as how they shop. This rundown [covers Pinterest's Q2 results](, which show investment in shoppable ads and video content. - While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow. Read about this and more in this week's [Digiday+ Marketing Briefing](. - A Digiday survey found that [publishers' relationship with TikTok is complex](. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building. - More agencies are [providing in-house education]( to level up their employees in an increasingly competitive hybrid workplace. They may have a leg up when it comes to recruiting and retention. Other things to know about - Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work. [New episodes available every Wednesday](. - A customer-centric creative approach [combines learnings from past campaigns]( with audience insight specific to creative elements. Sponsored by Amazon Ads. - Marketers are bringing audience-first digital strategies to TV, where more robust measurement can [provide a more accurate understanding of a campaign’s impact](. Sponsored by Alliant. Top Stories [Streaming Outside The Box]( [Instagram is paying media companies to post Reels]( Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies. howdy! [Navigating Economic Instability]( [Global economic crisis sparks reappraisal of online ad spending by brand marketers]( Certain ad execs have been predicting a market correction for years. The days of drunken sailor spending are gone. [Sponsored by Vericast]( [How brands are responding to the increasing cost of marketing]( Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Advertisement howdy! [Navigating Economic Instability]( ['It takes ingenuity to survive': How The Daily Beast's Mia Libby is bracing for an economic slowdown]( The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year’s time was an unexpected one. [Sponsored by Genius Sports]( [How live sports data is a game-changer for advertising]( Marketers are employing live sports data in their campaigns to increase audience engagement and loyalty. howdy! [Platforms & Commerce]( [The Rundown: Pinterest's Q2 results show progress with shoppable ads and video content]( Executives say they’re seeing a shift in how people create and consume content on Pinterest as well as how they shop. Advertisement [Sponsored by Amazon Ads]( [How brands are using audio content to drive perception and conversions]( As consumers increasingly shop across all channels, brands are leaning on streaming audio to reach them throughout their day. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Experts say creators must 'adapt or die' in light of Instagram's pivot to video]( While big name influencers rally against Instagram’s latest changes, smaller creators see a chance to grow. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research deep dive: Publishers don't make money on TikTok, but that's not stopping them rushing on to the platform this year]( A Digiday survey found that publishers’ relationship with TikTok is complex. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building. [All Latest Stories]( [Navigating Economic Instability]( [‘It takes ingenuity to survive’: How The Daily Beast’s Mia Libby is bracing for an economic slowdown]( The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was an unexpected one. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](