The Rundown: Singtel offloads Amobee to Tremor

Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search. July 26, 2022 Tremor International has [entered into a $239 million deal]( to purchase Amobee from Singtel that will likely close in the coming weeks, and ends monthslong search. Additional coverage: - A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market. [Here’s a look]( at the Video Privacy Protection Act. - The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven't seen a pull back in spending. Read about this and more in this week's [Digiday+ Marketing Briefing](. - Slate has been in the podcast business for nearly two decades, but refreshed its strategy this year to increase the frequency of its most popular shows. Hear more in [this week's episode of the Digiday Podcast](, featuring a convo with the media company’s CRO. - Digiday+ Research asked publishers how they're using Instagram, and the results – [covered in this deep dive]( – revealed some meaningful gains for the platform. - Digiday [spoke with Activision Blizzard exec]( Jonathan Stringfield, who sheds light on how brands can best take advantage of the explosion of gaming in his new book that breaks down the past, present and future of the gaming industry and its role as a marketing channel. - BDG is driving revenue through its acquisition of comedy studio Some Spider Studios, and the company is [looking to expand its capabilities]( to its lifestyle portfolio this year. From Digiday’s [Token to Play package](: - NFT holders [might become the new membership model]( but could threaten other revenue streams. - [WTF is an NFT?]( Other things to know about - From Digiday's sister brand WorkLife: The [WorkLife Awards]( recognize the top employers and the values that make them unique. Submit to join a list of past winners that include Sephora, Vox Media and more. - Marketing teams are rethinking their audiences, focusing on the buyers that [generate the highest-quality opportunities](. Sponsored by RollWorks. - To build relationships with sports fans, many brands are [layering in contextualized storytelling]( during in-game advertisements. Sponsored by Genius Sports. Top Stories Ivy Liu [The Programmatic Marketer]( [The Rundown: Singtel offloads Amobee to Tremor]( Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search. howdy! [WTF Series]( [WTF is the Video Privacy Protection Act?]( A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market. [Sponsored by Rollworks]( [How marketers are preparing for the next shift in the industry]( Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Flexibility, contingency plans are 'biggest ask from clients' amid economic uncertainty]( The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven’t seen a pull back in spending. [Sponsored by Criteo]( [Report: The API playbook for retail media marketers]( To balance working with multiple disparate retail media networks, brands and agencies are turning to APIs. howdy! [Audio Anywhere]( [How Slate's Charlie Krammerer is prioritizing frequency to boost podcast revenue]( Several of Slate’s podcast series will have more than one season per year starting this year in order to give advertisers more opportunities to advertise. Advertisement [Sponsored by GeoEdge]( [For publishers, the clickbait threat is a clear and present danger]( The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research deep dive: Instagram makes some meaningful gains with publishers]( Digiday+ Research asked publishers how they’re using Instagram, and the results — covered in this deep dive — revealed some meaningful gains for the platform. howdy! [Gaming & Esports]( ['I’ve seen this play out in a bit of a different flavor': Why an Activision Blizzard exec wanted to write the playbook on gaming marketing]( Published by Wiley today, “Get in the Game” is not just a guide for game-industry newbies; it’s a first-of-its-kind treatise that lays out in great detail how game developers and non-endemic brands can work in tandem to form a well-oiled marketing machine. [All Latest Stories]( [Audio Anywhere]( [How Slate’s Charlie Krammerer is prioritizing frequency to boost podcast revenue]( Several of Slate's podcast series will have more than one season per year starting this year in order to give advertisers more opportunities to advertise. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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