For now, ad prices are decoupled from the economy

Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis. July 14, 2022 Nothing says economic crisis like price fluctuations -- [and that includes ad prices](. Or, at least they would in any other economic crisis. Additional coverage: - In this week’s [Digiday+ Media Briefing](, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers' advertising businesses. - As acute societal issues have mounted over the past two-plus years, strategists say brands will need to [provide more than lip service]( to resonate with consumers. - Instacart is [rebranding its subscription offering]( as part of an effort to establish itself as more than a transactional shopping app and to get consumers to see it as a service that can benefit the whole household. Other things to know about - From Digiday's sister brand WorkLife: The [WorkLife Awards]( recognize the top employers and the values that make them unique. Submit by tomorrow to receive the best rates on entries. - Turning off the strategies that fail to deliver focused ROI is helping marketing teams [prioritize budgets and leverage platforms that produce](. Sponsored by RollWorks. - Dynamic video elements are [empowering consumers to engage with brands](, adding new dimensions to the customer journey. Sponsored by KERV. Top Stories Ivy Liu [Navigating Economic Instability]( [For now, ad prices are decoupled from the economy]( Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Black-owned media execs are watching whether advertisers' diversity commitments will withstand a recession]( In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers’ advertising businesses. [Sponsored by Blackhawk]( [How brands are embedding digitized rewards into a seamless customer experience]( Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty. Advertisement howdy! [Brands in Culture]( [Why brand strategists are revisiting the idea of brand purpose in a post Roe vs. Wade society]( As acute societal issues have mounted of the past two plus years, strategists say brands will need provide more than lip service to resonate with consumers. [Sponsored by Publishers Clearing House]( [How brands are reimagining the value exchange to unlock the cookieless ecosystem]( As brands seek alternatives for a cookieless future, they’re looking to partners to help facilitate direct relationships and legitimate value exchanges with their audience. howdy! [Platforms & Commerce]( [Instacart emphasizes subscription beyond grocery with Instacart+ marketing push]( Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app. Advertisement [Sponsored by GeoEdge]( [How publishers are winning the fight against clickbait]( Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. howdy! [Gaming & Esports]( ['Our entire industry is dying': In esports media, layoff season is in full swing]( Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form. howdy! [Business of TV]( [Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address]( This week’s Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier. [All Latest Stories]( [Content & Commerce]( [Why The Wall Street Journal is centering personal finance on its new commerce site Buy Side]( WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](