Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies. June 23, 2022 Kroger will [feed its stock-on-shelf data sets]( on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies in a new deal announced at Cannes. Additional coverage: - People under 35 are avoiding the news. At a Reuters event, [publishers discussed ways]( to address the challenge of reaching young people. - This year's Cannes festival was once again used as a stage to [announce all kinds of industry partnerships](. - Here’s a look at [what the new chief creative officer role means]( for The BrandTech Group. - In [this week’s Digiday+ Media Briefing](, media editor Kayleigh Barber reports on how publishers are adapting their blockchain-related efforts amid crypto's bear market. - The Boston Celtics aims to get as many eyeballs on its own brand — as well as its sponsors — as possible. In recent years, the team has gone after more integrated partnerships to make this possible. [Here’s a look at its strategy.]( - Jellyfish [keys in on two philosophies]( – no regions or divisions – and the network treats the major platforms as importantly as it does its clients. - Omnicom's latest move – [this one in partnership with Amazon]( – involves data sharing, new tools and several levels of talent training, all in the name of accelerating connected commerce. Other things to know about - Last chance to save: Unlock an edge and [save 50%]( on 3-month Digiday+ membership. Offer ends tomorrow. - Brands are using first-party data to [identify and target and acquire previously unknown customers]( who look and shop like their current customers. Sponsored by Wiland. - [Download this new guide]( to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. Sponsored by IRIS.TV and 4D. Top Stories [Cannes]( [Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal]( Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies. howdy! [Publishing in the Platform Era]( [Publishers grapple with younger audiences avoiding the news]( People under 35 are avoiding the news. At a Reuters event, publishers discussed ways to address the challenge of reaching young people. [Sponsored by Wrike]( [Improving workflow and collaboration in a changing environment]( Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI. Advertisement howdy! [Cannes]( [Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival 'action-oriented,' ready to wheel-and-deal]( This year’s Cannes festival was once again used as a stage to announce all kinds of industry partnerships. [Sponsored by Salesforce]( [Webinar download: Leveraging marketing data to optimize the customer experience]( Download this webinar for insights into how marketers are refining data and analytics tactics to better understand consumers. howdy! [Marketing on Platforms]( [‘Onus on the quality and context’: What the new chief creative officer role means for The BrandTech Group]( The BrandTech Group’s new chief creative officer Mark D’Arcy outlines the scope of his role at the marketing technology and services business. Advertisement [Sponsored by Stirista]( [How marketers are amplifying privacy-first targeting with email]( Testing privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Publishers confront crypto's bear market]( In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are adapting their blockchain-related efforts amid crypto’s bear market. howdy! [Business of TV]( ['Some real-time adjusting': How the Boston Celtics are working with advertisers]( The team is often featured in both digital and traditional advertising as well as participating in community initiatives for brand partners. [All Latest Stories]( [Cannes]( [Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients]( Jellyfish keys on two philosophies – no regions or divisions – and the network treats the major platforms as importantly as it does its clients. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](