'This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators

As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities. May 26, 2022 As the creator economy continues to explode, Pinterest's Zeny Shifferaw works to ensure there's a seat at the table for marginalized communities. [Read more]( about the creator inclusion lead at Pinterest. Additional coverage: - The Mobile Marketing Association plus a host of industry luminaries [are backing an ambitious undertaking]( for a Miami marketing event planned for April 2023. - Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News [are adopting team-specific RTO policies](, designed to make the return to in-person work more accommodating. But they can also create complications. - In this week's [Digiday+ Media Briefing](, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Future plc, Gannett and The New York Times. - Media management firm Ebiquity [sees TV measurement in the U.S.]( (or the lack thereof) as a way into a market that’s proven tough to crack so far. Other things to know about - [Unlock an edge with Digiday+]( and stay ahead of the trends transforming the media and marketing industries. - Publishers and revenue teams are often stuck between a rock and a hard place when [balancing the amount and placement of ads next to desired content](. Sponsored by Browsi. - The rise of ad-supported streamers and channels are pushing CTV marketers to [revisit creative ad formats and media buying tactics](. Sponsored by MNTN. Top Stories [Equality and Opportunity]( ['This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators]( As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities. howdy! [Modern Newsroom]( [The pluses and pitfalls of team-led return to office approaches]( Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications. [Sponsored by Pixability]( [Report: Why US. consumer streaming habits have shifted toward YouTube]( As younger generations cut the cable cord or never subscribe in the first place, they’re flocking to platforms such as YouTube where they can watch a variety of content for free. Advertisement howdy! [Industry Trendsetters]( [Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year]( The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023. [Sponsored by Quantcast]( [The marketer’s guide to activating cookieless solutions]( Over half of consumers browse in cookieless environments, and activating cookieless solutions in the near term is enabling marketers to reach these untapped audiences. howdy! [Business of TV]( ['Supportive to our business': Industry arbiter Ebiquity eyes growth amid TV measurement woes]( The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to crack so far. Advertisement [Sponsored by META]( [Report: Creating convenient and engaging experiences for consumers]( Download this guide to learn how brands are integrating social commerce solutions to deliver improved customer experiences and drive business outcomes. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: What publishers' latest earnings reports say about the state of the media business]( In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times. howdy! [Marketing on Platforms]( [The Rundown: Google's Marketing Live announcements signal strategic priorities]( Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. [All Latest Stories]( [Publishing in the Platform Era]( [Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.]( While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](