The Rundown: Media brands and social platforms tout their connection to diverse communities on NewFronts Day 3

TikTok announced its first ad product and revenue share program, Black media companies presented their programming and growth, and Twitter announced new and expanded deals with publishers and sports leagues. May 05, 2022 TikTok [announced its first ad product and revenue share program](, Black media companies presented their programming and growth, and Twitter announced new and expanded deals with publishers and sports leagues. More from [NewFronts Day 3](. Additional coverage: - Employers [eye travel compensation]( for legal out-of-state abortions in light of the Supreme Court leak. - In [this week's Digiday+ Media Briefing](, media editor Kayleigh Barber looks at a growing frustration among publishers' ad sales teams that they are losing clients to their commerce counterparts. - Publishers [are not only taking a page]( from TikTok creators' playbook, but are incorporating TikTokers into their editorial strategy in order to achieve success. This article is part of our limited series on creators. Check out [the full project here](. - How The Sandbox's first virtual pride parade [highlights the importance]( of diversity in the metaverse. - The entirety of the Skullcandy’s marketing budget [is focused on digital media](, making the content production for digital channels, social media in particular, even more important. From our sister site, WorkLife: - Employees [confess what they really think]( about hybrid and return-to-office policies. Other things to know about - Join InMarket and Digiday in NYC as we bring together advertisers and agencies to discuss the strategies that have emerged from the new shopping journey in the first half of 2022. [Apply to attend](. - With advancements to the way CTV spots are purchased and the types of data that can be gleaned, advertisers are increasingly [investing in the medium and changing the way they interact with it](. Sponsored by MNTN. - Carriers are adjusting business models to add services such as TV, and expanding partnerships to [deliver 5G-enabled experiences](. Sponsored by AdColony. Top Stories [Business of TV]( [The Rundown: Media brands and social platforms tout their connection to diverse communities on NewFronts Day 3]( TikTok announced its first ad product and revenue share program, Black media companies presented their programming and growth, and Twitter announced new and expanded deals with publishers and sports leagues. howdy! [Future of Work]( [Employers eye travel compensation for legal out-of-state abortions in light of the Supreme Court leak]( Employers are racing to come up with support benefits in light of the Supreme Court leak. [Sponsored by T-Mobile]( [The marketer’s guide to mobility data]( The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Advertisement howdy! [The Programmatic Publisher]( ['The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising]( True, the cause is noble, but now ad execs are increasingly starting to see the opportunity for cost-efficiencies as well as new business opportunities. [Sponsored by Daily Motion]( [How well-categorized video is driving contextually relevant ads]( Video-level data is powering contextual advertising, enabling brands to serve relevant ads without the need for third-party cookies. howdy! [Content & Commerce]( [Media Briefing: How publishers' commerce businesses can undercut their ad sales and overall revenue]( In this week’s Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers’ ad sales teams that they are losing clients to their commerce counterparts. Advertisement [Sponsored by Adobe]( [Brands are leveraging CDPs for personalized and empathetic experiences]( Despite the priority marketers put on personalizing digital experiences, they often don’t touch on what consumers actually find meaningful. To fix this, brands are adopting new strategies. howdy! [Publishing in the Platform Era]( [How creators have become strategy consultants for publishers on TikTok]( Publishers are not only taking a page from TikTok creators’ playbook, but are incorporating TikTokers into their editorial strategy in order to achieve success. howdy! [Gaming & Esports]( [How The Sandbox's first virtual pride parade highlights the importance of diversity in the metaverse]( Users of all shapes, sizes and identities already spend their lives inside metaverse platforms — but the companies building these platforms and the virtual experiences inside them are not nearly as diverse. [All Latest Stories]( [Platforms & Commerce]( [With commerce at the center, how an Instagram influencer turned Amazon Live host]( Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she's using her knack for selling products to help launch the Amazon Live shopping platform. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](