Stress, confusion and tears amid search for data clean room answers

Paradoxically, the industry can’t seem to agree on what exactly a data clean room is, even though it is rushing to embrace the need for them. May 02, 2022 It's difficult for even the most seasoned marketers to discern what a data clean room is right now. They know they’re key to creating new partnerships around data in a world where access to it is more restricted than ever amid the depreciation of third-party cookies. Things get tricky from there. The definition of a data clean room has become ironically messy. [Read more here](. - As both gaming and esports become fixtures in the cultural landscape, the distinctions between esports and gaming are growing increasingly hazy. [Here’s a WTF]( on the difference. - Private equity money has been hunting for agencies, particularly in the performance marketing space to acquire or fold into other agencies in order to broaden services in demand from marketers. More [in this Digiday+ Media Buying Briefing](. - As awards shows and festivals return to be in-person, brands are showing up and increasing their experiential marketing efforts and [Grey Goose is among the myriad brands]( in the mix. Digiday Media has a limited-run series covering the business of creators. It kicks off today with the following articles. See [the full experience here](. - From Digiday: Over the last year or so, social media platforms [have been hyper-focused]( on rolling out the proverbial red carpet to influencers and creators as the creator economy continues to heat up. Here’s a look at the platforms that creators say actually help them earn money. - From Glossy: [There used to be a fairly straightforward path]( to becoming a creative director of a fashion brand. You could go the designer route, spending long years at a school like Central Saint Martins or Parsons or work your way up through a brand’s ranks from an entry-level position. But now, you can just get a couple million followers on Instagram. - From Modern Retail: Shopify [is betting on creators]( to fuel its next phase of growth. - From WorkLife: To combat fatigue, [social media managers are gifted spa days](, care packages and more time off. Other things to know about - Join us for [Digiday Media Present's Commerce Week](, from May 16-20, as we host a series of events to dive deep into the winning strategies and best practices powering the pivot in commerce. - When [looking for ad tech providers](, reporting and insights are the differentiating factors, not targeting. Sponsored by AdDaptive. - More sophisticated content formats, algorithms and ad types now require brand safety tools that can [interpret the context of placements beyond the written word]( — including motion and sound. Sponsored by Zefr. Top Stories Ivy Liu [Transparency]( [Stress, confusion and tears amid search for data clean room answers]( Paradoxically, the industry can’t seem to agree on what exactly a data clean room is, even though it is rushing to embrace the need for them. howdy! [Platforms & Commerce]( [The growing creator economy: Creators divulge the social media platforms that actually earn them money]( As more money is poured into this space, more creators and influencers will want in. And the platforms are trying to compete for their participation. [Sponsored by T-Mobile]( [WTF is mobility data?]( Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Advertisement howdy! [Gaming & Esports]( [WTF is the difference between gaming and esports?]( As brands bring their gaming departments in-house and become more sophisticated operating in the space, they’ve upped their demands for general gaming content, and organizations have adapted in kind. [Sponsored by Jeeng]( [Report: The state of email marketing personalization]( For publishers, personalizing email newsletters is a key tool to drive reader engagement and create opportunities for monetization. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up]( Private equity money has been hunting for agencies, particularly in the performance marketing space to acquire or fold into other agencies in order to broaden services in demand from marketers. Advertisement [Sponsored by Salesforce]( [Webinar: Refining a data-first strategy in the age of privacy]( Register for this virtual event on May 25 at 1 p.m. EDT exploring how marketers are approaching data and analytics to improve the customer experience in 2022. howdy! [Brands in Culture]( [Why Grey Goose is partnering with performers, designers to beef up its experiential as it returns to in-person events]( When it comes to experiential marketing, Grey Goose is aiming make experiences more memorable as consumer expectations are higher now. howdy! [Data Regulation]( [The ad industry pursues a global framework to navigate diverse privacy laws]( Growing demands for better data protection have created the sternest headwinds the online ad industry has ever faced as governments crackdown on clandestine data flows. [All Latest Stories]( [Streaming Outside The Box]( [How Twitch streamer Blizzb3ar quit his job to become a full-time creator]( The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](