'Brands follow where people are': An oral history of the evolution of in-game advertising

As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. December 28, 2021 Brands and marketers are finally starting to realize the power of in-game advertising. As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. Read more below. - An [oral history]( of the evolution of in-game advertising. - Opportunity waits for publishers and marketers as cookie apocalypse looms: [Digiday's top trends]( for 2022. - Why Hydrow rowing company [is rethinking its media mix]( with OOH and video. Other things to know about - Keeping the complicated topic of maintaining customer and company privacy [an ongoing conversation must not be overlooked](. Sponsored by Dashlane. - Interactivity is key to acquiring first-party data from readership [and can help build a sense of community, resulting in more engaged and responsive readers](. Sponsored by OpenWeb. - From Digiday's sister brand, Glossy: The speed at which fashion and beauty [brands bring new products to market has become a critical factor of success](. Sponsored by Scalefast. Top Stories Ivy Liu [Gaming & Esports]( ['Brands follow where people are': An oral history of the evolution of in-game advertising]( As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. howdy! [Strategizing for the Future]( [Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022]( Digiday’s editorial team discusses trends they’re keeping an eye on in 2022. [Sponsored by ID5]( [The brand’s guide to cookieless migration in the post-cookies world]( As Chrome sunsets the last of the third-party cookies in 2023, many brands have not started their migration journey. This new guide can help them get underway. Advertisement howdy! [Marketing on Platforms]( ['A future-proofed way to reach people': Why Hydrow rowing company is rethinking its media mix with OOH and video]( To keep up with changing shopper habits, Hydrow fitness brand looks to full-funnel marketing strategies. [Sponsored by Google]( [How PepsiCo, ASOS and others are driving performance as privacy evolves]( In this performance playbook, learn the latest about the privacy-centric ads and measurement solutions major advertisers are creating to power conversions and campaigns. howdy! [Managing Through Crisis]( [‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories]( Macro conditions determine not if digital ad spend grows, but those dollars go. Advertisement [Sponsored by PubMatic]( [New report: Busting the ‘large-scale’ myth for CTV and OTT advertisers]( Download this new report busting many of the myths associated with purchasing via mid-sized CTV and OTT publishers. howdy! [Brands in Culture]( ['Didn't want to launch a traditional experiential activation': How Bombay Sapphire tweaked its approach to experiential marketing this holiday season]( Since the on-set of the pandemic, marketers have had to adapt their approach to experiential marketing and find new ways to give consumers a memorable experience without gathering indoors. howdy! [Industry Trendsetters]( [The Digiday Crossword: Shopping Spree]( A (sort of) crossword puzzle about media M&A (barely). [All Latest Stories]( [Strategizing for the Future]( [Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022]( Digiday's editorial team discusses trends they're keeping an eye on in 2022. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](