Digiday Media Research: A comprehensive guide to third-party cookie alternatives

Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies. November 04, 2021 Roku’s connected TV platform business grew across the board in Q3 of 2021, including a return to sequential growth in the amount of time people spent streaming video on Roku-powered devices. That’s especially a good thing as the company’s dealings with streaming services are reportedly getting more contentious and its legacy hardware business grapples with supply chain challenges. Read more below. - Roku [saw streaming watch time increase sequentially]( in the third quarter, but its hardware business is dealing with supply chain issues. - In [this week's Digiday+ Media Briefing](, media editor Kayleigh Barber looks at how publishers are switching up their Pinterest strategies, including the ways they are making money directly and indirectly from the platform. - Across both men’s and women’s fashion, [demand for well-fitted styles that are loose or flexible](, without being baggy, has increased since the pandemic began. More in this story from our sister brand, Glossy. - Ad agency Mother NY's new HQ [has been designed entirely around collaboration](, with a striking absence of any private offices, and assigned workspaces that are changed every few weeks. - Privately, agency executives say the price of winning Meta/Facebook [was simply too steep](, and they breathed a sigh of relief once the company either passed on them or they dropped out. - Over the past decade, the third-party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies. More in this [Digiday Media research]( for members. - Blueground [is one of a number of companies]( trying out new perks to help mitigate burnout for employees. Their option? Working from anywhere — in some cases, for free. Other things to know about - Join InMarket and Digiday on November 18 for an in-person panel to discuss upcoming 2022 challenges, how they’re leveraging real-time data and innovative solutions to optimize and drive growth. [Learn more and apply to attend here](. - From Glossy: Right on the cusp of its 30th anniversary, [the longstanding SMS message is on the shortlist of approaches marketers are taking in the wake of Hide My Email on iOS 15](. Sponsored by Yotpo. - Free ad-supported TV (FAST) services have become a new space for digital advertisers to [reach previously untapped audiences via the programming they watch](. Sponsored by Vevo. Top Stories Ivy Liu [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday Media Research: A comprehensive guide to third-party cookie alternatives]( Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies. howdy! [Business of TV]( [The Rundown: Roku’s audience, revenue and viewership continue to grow, but it’s dealing with supply chain challenges]( Roku saw streaming watch time increase sequentially in the third quarter, but its hardware business is dealing with supply chain issues. [Sponsored by LiveRamp]( [Publishers are no longer choosing between data utility and privacy to increase their bottom line]( Companies that champion both consumer privacy and a sustainable omnichannel ecosystem are strategizing for a future in which both drive revenue. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: How publishers are adjusting their Pinterest approaches]( In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers are switching up their Pinterest strategies, including the ways they are making money directly and indirectly from the platform. [Sponsored by Piano]( [Report: The state of publisher and brand analytics]( The ability to effectively gather audience insights is being hindered by data silos. Download this report to learn how brands and publishers are tackling analytics challenges. howdy! [Future of Work]( ['Less clean-cut': How the pandemic changed suiting for work]( Across both men’s and women’s fashion, demand for well-fitted styles that are loose or flexible, without being baggy, has increased since the pandemic began. Advertisement [Sponsored by Sailthru]( [How media-company marketers can take a cue from retailers’ tactics]( In navigating the ever-changing data privacy and identity updates, media-companies can learn some valuable lessons from experienced retailers, who are always focused on conversions. howdy! [Agency Culture]( [Why this startup is encouraging employees to work from wherever to give them 'the maximum flexibility']( Blueground is one of a number of companies trying out new perks or offerings to help mitigate burnout for employees now. howdy! [Evolving Agencies]( [The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar 'deaf to give-and-take' client]( Privately, agency executives say the price of winning Meta/Facebook was simply too steep, and they breathed a sigh of relief once the company either passed on them or they dropped out. [All Latest Stories]( [Modern Newsroom]( [The Verge’s Nilay Patel talks about how Vox Media’s tech publication has and hasn’t changed after 10 years]( A decade in, The Verge has stuck to its original editorial vision but recently has expanded into subscriptions, events and the TV screen. You received this email because you’re a member of the Digiday community. 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