The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows

The promotion of a media-side CEO to the parent company is a testament to the importance of media knowledge and acumen as technology deeply affects the creative side of the business. November 02, 2021 Omnicom shuffled its leadership on Monday, elevating its top media-side executive to a leadership position across the creative sides too. Daryl Simm, the longtime global CEO of Omnicom Media Group (OMG), becomes president and COO of the parent company, reporting to global CEO John Wren. The move is a testament to the importance of media-side knowledge and acumen as technology deeply affects the creative side of the business. Read more below. - The promotion of a media-side CEO to the parent company i[s a testament to the importance]( of media knowledge and acumen as technology deeply affects the creative side of the business. - Marketers and agency execs say that some brands are already starting to run sales they would typically reserve for Black Friday and Cyber Monday. More [in this week’s Digiday+ Marketing Briefing](. - The so-called Great Resignation [is leaving many agencies short-handed]( at a time when they need skilled people more than ever. - A decade in, The Verge [has stuck to its original editorial vision]( but recently has expanded into subscriptions, events and the TV screen. - The share generating large portions of their revenue selling products to readers is comparable to the share that's turned events or content licensing into a big business, [according to new Digiday+ research](. Other things to know about - [Apply to attend a virtual town hall hosted by Digiday and Viafoura]( on November 15 to hear what it takes to move marketers’ audiences from the unknown to the known — realistically framing the scale of their data offerings and other expectations in the first-party world. - Shoppers in a new report said they [value information quality over production quality in the content they get from video creators on YouTube](. Sponsored by Google. - In an ecosystem crowded with middleware, [the focus is on bringing advertisers closer to the source (i.e., publishers and consumers)](. Sponsored by Engine Group. Top Stories [Evolving Agencies]( [The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows]( The promotion of a media-side CEO to the parent company is a testament to the importance of media knowledge and acumen as technology deeply affects the creative side of the business. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase]( Marketers and agency execs say that some brands are already starting to run sales they would typically reserve for Black Friday and Cyber Monday. While starting sales early isn’t a first this year, marketers and agency execs say that it’s more pronounced than it has been in the past. 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Advertisement [Sponsored by MNTN]( [Report: How CTV strategies have redefined TV advertising outcomes]( No longer confined to repetition and awareness, CTV advertising is bridging the gap between traditional TV marketing and performance. howdy! [Content & Commerce]( [Digiday+ Research: A majority of publishers now sell products directly to their audiences]( The share generating large portions of their revenue selling products to readers is comparable to the share that’s turned events or content licensing into a big business. howdy! [Beyond Ads]( ['We are the media company': Sportsbooks are spending millions on media deals, but publishers should hedge their bets]( Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms. [All Latest Stories]( [Modern Newsroom]( [The Verge’s Nilay Patel talks about how Vox Media’s tech publication has and hasn’t changed after 10 years]( A decade in, The Verge has stuck to its original editorial vision but recently has expanded into subscriptions, events and the TV screen. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](