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The Rundown: How mobile app developers are taking cues from the mobile gaming space

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digiday.com

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Fri, Oct 29, 2021 10:04 AM

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As mobile gaming gains momentum, app developers elsewhere in the mobile space are applying lessons f

As mobile gaming gains momentum, app developers elsewhere in the mobile space are applying lessons from gaming to apps in far-flung categories such as fitness and cryptocurrency. October 29, 2021 As mobile gaming gains momentum, app developers elsewhere in the mobile space are applying lessons from gaming to apps in disparate categories such as fitness and cryptocurrency. Digiday chatted with four mobile developers across the industry to learn why they are taking cues from the gaming space — and how they are applying these techniques to their non-gaming apps. Read more below. - As mobile gaming gains momentum, app developers elsewhere in the mobile space [are applying lessons from gaming to apps in far-flung categories]( such as fitness and cryptocurrency. - The New York Times Opinion editor Kathleen Kingsbury [explains why she is signing]( on artists like Tom Morello as short-term columnists for subscriber-only newsletters. - After finding success with meme culture on Instagram, snack brand Muddy Bites [is translating that strategy]( to TikTok to organically get in front of shoppers. Other things to know about - Join InMarket and Digiday on November 18 for an in-person panel to discuss upcoming 2022 challenges, how they’re leveraging real-time data and innovative solutions to optimize and drive growth. [Learn more and apply to attend here](. - The role of brand and performance marketing teams is changing when it comes to CTV. [Join this webinar on November 30 at 1 p.m. EDT to learn how marketers are approaching the channel](. Sponsored by MNTN. - In an ecosystem crowded with middleware, [the focus is on bringing advertisers closer to the source (i.e., publishers and consumers)](. Sponsored by Engine Group. Top Stories Ivy Liu [Gaming & Esports]( [The Rundown: How mobile app developers are taking cues from the mobile gaming space]( As mobile gaming gains momentum, app developers elsewhere in the mobile space are applying lessons from gaming to apps in far-flung categories such as fitness and cryptocurrency. howdy! [Subscriptions]( ['A little bit of an experiment': New York Times Opinion editor Kathleen Kingsbury on why she's tapping artists as part of a paid newsletter strategy]( The New York Times Opinion editor Kathleen Kingsbury explains why she is signing on artists like Tom Morello as short-term columnists for subscriber-only newsletters. [Sponsored by MNTN]( [Report: How CTV strategies have redefined TV advertising outcomes]( No longer confined to repetition and awareness, CTV advertising is bridging the gap between traditional TV marketing and performance. Advertisement howdy! [Marketing on Platforms]( ['We're willing to try everything': How a startup snack brand is leveraging meme culture to reach shoppers]( After finding success with meme culture on Instagram, snack brand Muddy Bites is translating that strategy to TikTok to organically get in front of shoppers. [Sponsored by Snowflake]( [How cloud technologies are helping media companies unlock the value of data collaboration]( Many of today’s media businesses and advertisers are redefining their business models in response to shifts in consumer behavior and the availability of new technologies. howdy! [Privacy]( [Why Facebook keeps collecting people's data and building their profiles even when their accounts are deactivated]( Facebook does not make it clear to people or advertisers that, when accounts are deactivated, its vampiric data connections continue to suck in new information. Advertisement [Sponsored by Roku]( [Why marketers are going all in on TV streaming this holiday season]( There’s one thing at the top of every marketer’s mind these days — making sure the holiday is a success. In 2021, there are reasons to believe that the market will return to growth and a feeling of optimism. howdy! [Data Regulation]( [Kill Your Algorithm: Listen to episode two of the podcast featuring tales from a more fearsome FTC]( As the FTC makes moves to get tougher on big data-gobbling tech, partisanship, politics — and the agency’s past — could get in the way. howdy! [Marketing on TikTok]( [How a viral TikTok gave Covergirl a 'whole new angle' to pitch a classic product and way to work with influencers]( For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. [All Latest Stories]( [Programming & Production]( [How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood]( Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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