The definitive Digiday guide to what’s in and out in the privacy conversation this year

The race against the loss of the third-party cookie has created a slew of competitors. Here is Digiday’s guide to who is in and out. September 23, 2021 Barely a week goes by without another twist in the industry’s attempt to contort itself around the issue of privacy. What was in last year — in some cases even a month ago — is out now. Which makes it no better time to cover what’s in and what‘s out in the privacy crisis that has engulfed the ad industry. This is the ninth piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit [our continuously updated landing page here]( and read more below. - The race against the loss of the third-party cookie has created a slew of competitors. Here is [Digiday's comprehensive guide to who is in and out](. - Facebook estimates that it is under-counting conversions from iOS devices by about 15%. [Read more about what Facebook said]( to advertisers in this Rundown. - This week's [Digiday+ Media Briefing]( previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. - As COVID-19 crawls on, [more companies are rethinking]( the wisdom of mixing booze and the stresses of the workplace. - A Salt Lake City, Utah-based company is one of a number of employers [looking for new ways to engage employees]( and foster office culture despite the continued work-from-home environment due to the delta variant. - Top concerns expressed included [navigating selling on a multitude of new marketplaces]( and maintaining brand equity in the face of third-party sellers. Other things to know about - Join us at [Digiday’s Business of TV Forum]( on November 1 in Miami, where we’ll explore and discuss how consumer trends and other market forces are dramatically changing the TV industry as well as how and where brands and agencies are spending ad dollars. - More than ever, marketers are evolving their creative processes to [make sure all audiences can see themselves represented in campaigns](. Sponsored by Google. - From connecting hybrid and connected TV plans to framing the effectiveness of CTV ad pods, [check out this list of tools any advertiser can use to quantify their on-screen campaigns](. Sponsored by Vevo. Top Stories Ivy Liu [Life Beyond the Cookie]( [The definitive Digiday guide to what’s in and out in the privacy conversation this year]( The race against the loss of the third-party cookie has created a slew of competitors. Here is Digiday’s guide to who is in and out. howdy! [Marketing on Facebook]( [The Rundown: Facebook recommends spending your way through its measurement problems]( Facebook estimates that it is under-counting conversions from iOS devices by about 15%. [Sponsored by Criteo]( [Marketers are reframing the role of the first-party data network]( With new types of data and both supply- and demand-side assets, the first-party data network is increasingly interoperable, transparent and accountable. Download this new report to learn more. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: What to expect from the Digiday Publishing Summit]( This week’s Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. [Sponsored by Google Retail]( [As the mobile path to purchase shifts to the digital space, new strategies are emerging]( Advertisers are leaning into the power of influencers and creators to drive engagement — the kind that leads to mobile purchases. howdy! [Future of Work]( [How the pandemic has been a real a buzz kill for office happy hour bonding, culture]( As COVID-19 crawls on, more companies are rethinking the wisdom of mixing booze and the stresses of the workplace. Advertisement [Sponsored by Eyeo]( [For the ad-savvy audience, marketing creative is no longer an on-or-off scenario]( The rise of ad-filtering over ad-blocking is revealing a new and attractive audience for advertisers. howdy! [DTC Era]( ['Create cultural touchstone moments': Why this direct-to-consumer shoe brand added sabbaticals for employees this year]( A Salt Lake City, Utah-based company is one of a number of employers looking for new ways to engage employees and foster office culture despite the continued work from home environment due to the Delta variant. howdy! [Modern Retail]( ['It's really just like a catalog': Overheard at the Digiday Media Marketplace Strategies Forum]( Top concerns expressed included navigating selling on a multitude of new marketplaces and maintaining brand equity in the face of third-party sellers [All Latest Stories]( [Modern Newsroom]( [‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston Chronicle]( Maria Reeve didn’t set out to become the first person of color to oversee the Houston Chronicle’s newsroom. But now that she is, she’s making it count. 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