Access the latest research on Facebook's value to publishers, a guide to Gen Z's media consumption and more

As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to research into Facebook's value for brands and publishers, a case study on how Vice TV became the fastest-growing entertainment network without losing its brand recognition, a guide on everything you need to know about Gen Z’s media consumption habits, analysis from editors like senior media editor Tim Peterson and much more. Get a taste of these member exclusives below and subscribe to Digiday+ for unlimited access. [SUBSCRIBE]( Recent Digiday+ member exclusives [Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using it]( When it comes to social platforms, there’s the Facebook company, and then there’s everybody else. While publishers and marketers alike love to complain, even protest, about the social media giant, its two core ad-supported platforms, Facebook and Instagram, are far and away the most valuable social platforms to media buyers and sellers, Digiday Research shows. [Case Study: How Vice TV became the fastest-growing entertainment network without losing its brand recognition]( Vice TV, as a network, has been in business for about six years. But the service has grown up, along with the brand, expanding its offerings from just cannabis to explanatory, investigative journalism spanning episodes, limited series and documentaries across channels. [Future of TV Briefing: 5 TV, streaming and digital video trends to watch in the second half of 2021]( The Future of TV Briefing this week looks ahead to the remaining six months of the year to see what may be in store for the TV, streaming and digital video industry, including what to watch for, ad-supported streaming ad loads, Disney+’s growth slows, entertainment offices reopen, production protocols remain and more. [Digiday Guide: Everything you need to know about Gen Z’s media consumption habits]( Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a decade now Gen Z remains an enigma for many media companies and brands. [SUBSCRIBE]( Digiday+ can help me do my job better [DISAGREE]( [NEUTRAL]( [AGREE]( [Facebook]([Twitter]([Instagram]([LinkedIn]( [Share]( [Tweet]( [Share]( [Forward]( Digiday Media One Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up to receive updates about Digiday editorial products. Change your preferences below to stop receiving them. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](