How The Atlantic's Black history project turned into a 7-figure deal with Salesforce

Salesforce is funding an 18-month long journalistic endeavor from The Atlantic that aims to cover Black history in America. February 10, 2021 The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that's willing to support it with a seven-figure deal for that entire period. This partnership starts in Black History month, a time when brands and marketers pitch Black audiences and support causes that are important to Black culture in America. Many brands have received criticism, however, after their multicultural spends are reallocated to other areas of a media budget after the end of the month. Read more below. - Salesforce is funding an [18-month long journalistic endeavor]( from The Atlantic that aims to cover Black history in America. - For Digiday+ members, typical subscriber retention tactics like discounted renewal offers and email reminders are fine, but streamers find that what matters most is whether subscribers [have enough shows to watch.]( - Publishers recognize that employees are [nervous about a return to the office]( and plan to offer increased flexibility to allay any fears. - Lawmakers are [working to reform Section 230](, but doing so could have unintended consequences for publishers and social media. - [AB InBev's in-house team]( had 40 full-time execs at the end of 2020, up on the 20 it launched with a year prior. - In 2020, people opened more than[3.6 billion of the total newsletter]( emails the New York Times sent, a 150% increase over 2019. - Finding ways for teams to [continue to work together in real time]( even without being in the same room is a necessary move for the industry. - Hearst Magazines said its [affiliate e-commerce business is up]( over 150% compared to January of last year. It's applying these insights to licensing. Other things to know about - Digiday and AcuityAds are hosting an exclusive, invitation-only virtual lunch workshop on the steps brands are pursuing to stay close to online shoppers across the entire consumer journey. [Learn more and apply for a spot today](. - In this new report, learn how publishers are leveraging new tactics and technologies to [ensure their vendor partners are privacy-compliant](. Sponsored by The Media Trust. - The demise of the third-party cookie is creating new opportunities for publishers to innovate by [investing in owning the relationship with their audience](. Sponsored by Leverage Lab. Top Stories Beyond Ads [How The Atlantic's Black history project turned into a 7-figure deal with Salesforce]( Salesforce is funding an 18-month long journalistic endeavor from The Atlantic that aims to cover Black history in America. howdy! Business of TV [Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020]( Typical subscriber retention tactics like discounted renewal offers and email reminders are fine, but streamers find that what matters most is whether subscribers have enough shows to watch. Sponsored by Adobe [Webinar: Future-proofing customer data for privacy compliance]( Join this webinar on February 25 at 4 p.m. ET and learn what it will take to keep marketing campaigns on the right side of expanding data regulations. Advertisement howdy! Future of Work [Publishers look to allay employee fears over a return to the office by offering additional flexibility]( Publishers recognize that employees are nervous about a return to the office and plan to offer increased flexibility to allay any fears. Sponsored by Tubi [Five trends are shaping streaming and TV ad strategies in 2021]( Download this new report that explores how viewers are shifting away from cable and satellite subscriptions. Experts unpack why video advertising budgets are increasingly prioritizing streaming platforms and how reduced ad fatigue and increased incremental reach will be key to maximizing brand impact and conversion in 2021. howdy! Publishing in the Platform Era [Cheat sheet: U.S. lawmakers propose Section 230 reforms to regulate online paid speech]( Lawmakers are working to reform Section 230, but doing so could have unintended consequences for publishers and social media. Advertisement Sponsored by sticky.io & Kount [Infographic: Framing the fight against e-commerce fraud]( Download this new infographic and learn six ways businesses are fighting back against e-commerce fraud. howdy! Subscriptions [The New York Times aims to convert newsletter readers into paid subscribers as The Morning newsletter tops 1 billion opens]( In 2020, people opened more than 3.6 billion of the total newsletter emails the Times sent, a 150% increase over 2019. howdy! Future of Work ['This is about the future of office space': Agencies pivot to virtual war rooms for major events]( Finding ways for teams to continue to work together in real time even without being in the same room is a necessary move for the industry. [All Latest Stories]( Beyond Ads [‘Proactive is the path’: Group Nine’s Geoff Schiller on his selling strategy]( In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](