What a Biden presidential win would mean for advertisers and online media owners

A victory for former U.S. Vice President Joe Biden is likely to open up slew of new possibilities and challenges for advertisers and publishers. November 06, 2020 The outcome of the U.S. presidential race is expected to have widespread impact on the country's media industry and the advertising that funds it — from near-term consumer sentiment to longer-term regulatory and trade policies. But, as with everything around this presidential election, those implications will be anything but straightforward. Some areas that advertisers are keeping a watchful eye on are as follows: Both parties are showing growing interest in using trade and tax provisions to support the U.S. national interest and reverse the outflow of U.S. jobs. Read more below. - A victory for former U.S. Vice President Joe Biden is likely to open up slew of new possibilities and [challenges for advertisers and publishers.]( - At least [60% of Slate's podcast audience]( also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. - While CTV has become YouTube’s second-most popular device type, mobile remains its most popular, making it tricky for creators to [change their content strategies.]( - For Digiday+ members, there is still only one dominant choice for DTC brands in the U.S. that are looking to sell and ship their products through someone's website besides their own, and that's Amazon. [But investors are trying to find]( -- and fund -- new types of alternatives. Other things to know about - The Digiday Video and TV Awards will honor the companies, campaigns and technology using video to modernize media and marketing. Don’t miss your chance to gain exclusive recognition from Digiday in categories including Best use of YouTube, Best Streaming TV Platform and more. [Learn more here and submit before the regular deadline on November 20 to save on entries](. - Download this new report based on our survey of DTC and CPG professionals to [gain insights into the tactics brands are using to improve on-site search and engagement, and where they’re currently falling short](. Sponsored by Yext. Top Stories Managing Through Crisis [What a Biden presidential win would mean for advertisers and online media owners]( A victory for former U.S. Vice President Joe Biden is likely to open up slew of new possibilities and challenges for advertisers and publishers. howdy! Audio Anywhere ['We seized on podcasts': How Slate used audio as the foundation of its first-party data strategy]( At least 60% of Slate’s podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. Sponsored by Alliant [Eight questions every marketer should ask their data partners]( There’s an abundance of great data out there — and identifying it becomes easier when marketers know the eight simple, yet essential, questions to ask potential partners. Advertisement howdy! Programming & Production [YouTube creators are seeing connected TV’s viewership share increase]( While CTV has become YouTube’s second-most popular device type, mobile remains its most popular, making it tricky for creators to change their content strategies. Sponsored by Zephr [As churn impacts subscription revenue, publishers are scrambling to respond]( New research shows that publishers all too often lack a robust plan to improve acquisition, improve the customer journey, minimize churn and improve reacquisition. For many, data will be the key to reacting. howdy! DIGIDAY+ MEMBER EXCLUSIVE [Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online]( For many direct-to-consumer brands looking to sell and ship their products through someone’s website besides their own, there’s still only one dominant choice for them in the U.S., and that’s Amazon. But investors are trying to find — and fund — new types of alternatives. Advertisement Sponsored by Pubmatic [Guide: How OTT header bidding preserves the TV experience without sacrificing revenue]( With programmatic technology evolving to meet the complex needs of both marketers and publishers, industry pros are finally bringing header bidding to TV-like environments. In a new guide, learn tips and best practices for deploying header bidding on OTT. howdy! Publishing in the Platform Era [Prop 24 — the California Privacy Rights and Enforcement Act — passed by voters. Here’s what publishers need know]( ‘The ground is constantly shifting below these companies who are trying to comply,’ said Pollyanna Sanderson, policy counsel at the Washington DC-based think tank the Future of Privacy Forum. howdy! Beyond Ads [The holiday shopping season is on and Bustle Digital Group is setting up shop virtually]( Publishers need to transition experiential holiday pop-up shops into virtual activations to keep sponsorship and commerce revenue strong in the fourth quarter. 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