Inside Tony Haile's expedition to (help) save the news business

For now, Scroll has produced barely any revenue for its partners, a slow uptake that has made some media executives question how much to promote it on their sites July 27, 2020 Tony Haile has already revolutionized digital media once, as the founding CEO of Chartbeat, and he is hoping to turn things up side down again as the founder and CEO of Scroll. But six months into Scroll’s launch, he needs the publishers using the product to be patient. Read more below. - Scroll won’t say how many subscribers it has, but the service likely [has to attract millions]( of them if it’s going to make a meaningful impact to publishers’ businesses. - The latest installment of Digiday research finds that a majority of ad buyers say their clients paused their Facebook ad spending this month. A majority also thinks that pause [won’t change how Facebook conducts itself](. - Charlatans have long enjoyed an outsized influence on the conversations happening in media and marketing. But in a post-COVID world, there might be [a lot less time for smooth talk](. - Slowly reopening cities and the embrace of remote work make this a weird time to invest in out of home advertising. But United Sodas is betting a new strategy will help the startup [stand out](. Other things to know about - Join us at the Digiday Brand Summit LIVE, where we’ll go deep on everything from influencer marketing and the age of accountability to whether or not physical retail is extinct. See what else we’ll be covering and [reserve your spot by Wednesday for the best rate on passes](. - [The high cost of deceptive ads: publishers are fighting back.]( From the pandemic to the politics of 2020, deceptive ads send audiences to other sites and suppress advertiser trust. With revenue, reputation and real-world consequences on the line, publishers are leaning into tech and tactics to stop the influx. Sponsored by GeoEdge. Top Stories Publishing in the Platform Era [Inside Tony Haile’s expedition to (help) save the news business ]( For now, Scroll has produced barely any revenue for its partners, a slow uptake that has made some media executives question how much to promote it on their sites howdy! DIGIDAY+ MEMBER EXCLUSIVE [Digiday Research: 56% of buyers say clients paused Facebook ad spend this month]( More than half of agency buyers said clients had paused Facebook ad spend this month in response to the “Stop Hate for Profit” campaign. Sponsored by Stella Rising [Female consumers drive new Amazon shopping trends in a time of quarantine]( In new research, leading Amazon expert Rina Yashayeva, vp of Marketplace Strategy at Stella Rising, explores Amazon shopping trends in a time of pandemic and quarantine. Download her presentation to unpack Amazon trends as well as an overall forecast of e-commerce trends among female shoppers, stretching into the year 2022. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE ['People have to be more aware of bullshitters': Why there's a push for more realism in advertising now]( In advertising, there’s long-been a “fraud problem” in that the industry has a surplus of poseurs or bullshitters. Sponsored by Zephr [How publishers are tackling audience acquisition and re-acquisition]( Survey: Publishers work hard to obtain audiences through quality content and experiences online, but is the same effort being applied to retain those hard-earned readers? Take this short survey on subscriber acquisition and churn to receive the full report and a $5 Starbucks gift card. howdy! DTC Era [Why beverage startup United Sodas is testing out a new out-of-home strategy]( Out-of-home advertising has slowly picked back up in recent months. But now DTC brands, who’ve long favored the sleek subway ads, are finding new ways to target potential customers as pedestrian foot traffic picks up in cities. Advertisement Sponsored by White Ops [Sophisticated bots are creeping into every element of digital marketing]( Bots are entering CRM systems and skewing analytics, causing marketers to waste spend on fake leads and build strategies based on fake data. This WTF report explores the different approaches to marketing fraud and how best to beat the bots. howdy! What Comes Next ['Accelerated the need to get there faster': 5 changes that will drive the future of media post coronavirus crisis]( A pandemic-caused recession has led to massive disruptions in publishers’ revenue streams. That paired with nation-wide calls for systematic changes has media companies reconsidering how diversity and inclusion are prioritized within their business processes and cultures. Five media executives shared their predictions with Digiday for what changes are expected to come out of this turbulent […] howdy! DIGIDAY+ MEMBER EXCLUSIVE [As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year]( From March through July, direct-to-consumer startups in categories like personal care products and athletic apparel reported astronomical growth. Now, is a slowdown on the horizon? [All Latest Stories]( [‘We need to be ready to help’: LION Publishers head Chris Krewson on assisting the local news industry]( The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. 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