After the shock, ad industry grimly prepares for a prolonged downturn

Initially, advertisers thought the coronavirus would have a short, sharp shock to the economy but the rapid spread of the outbreak over the last week has forced them to prepare for a longer economic slump. March 16, 2020 As advertisers get over the initial shock of the rapid rise of the coronavirus, there's an unexpected sting in the pandemic’s tail – the economy is sliding into another recession. Read more below. - Initially, advertisers thought the coronavirus would have a short, sharp shock to the economy but the rapid spread of the outbreak over the last week [has forced them to prepare for a longer economic slump](. - It looks likely AT&T will fold Xandr [into its larger WarnerMedia business](... - As agencies deal with the changing nature of work during the coronavirus pandemic, agency employees are nervous about their jobs. In the latest edition of our confessions series [we hear from a CCO about why they feel that way](. - House of Highlights creator Omar Raja has a new job at ESPN. [Are the two ready to be married](? Other things to know about - Gen Z has arrived. [Subscribe to Digiday+]( by Friday, March 20 to receive a print copy of The Youth Issue of Digiday magazine. - [In this webinar](, learn how to leverage predictive scoring and cross-channel segmentation to deliver individualized customer experiences. Sponsored by BlueConic. Top Stories Coronavirus Fallout [After the shock, ad industry grimly prepares for a prolonged downturn]( Initially, advertisers thought the coronavirus would have a short, sharp shock to the economy but the rapid spread of the outbreak over the last week has forced them to prepare for a longer economic slump. howdy! The Programmatic Publisher [With CEO Brian Lesser gone, advertisers question AT&T's commitment to Xandr]( It looks likely AT&T will fold Xandr into its larger WarnerMedia business. Sponsored by Tubular [Video: Hero Cosmetics on the unique challenges of scaling influencer relationships]( Influencer marketing hinges on close relationships. In a new video, Hero Cosmetics’ Rachel Finley explores how to maintain those partnerships even when 100 influencers becomes 1,000. Advertisement howdy! Coronavirus Fallout ['Everyone is so worried about their job they’re not doing the work': Confessions of an agency exec]( As agencies deal with the changing nature of work during the coronavirus pandemic, agency employees are nervous about their jobs. In the latest edition of our confessions series we hear from a CCO about why they feel that way. Sponsored by Bannerflow [Research: 34 percent of companies consult with agencies on the path to in-house marketing]( As brands decide whether to create separate in-house agencies or develop full in-house marketing competencies, many are turning to transformation agencies and consulting firms to guide the process. howdy! DIGIDAY+ MEMBER EXCLUSIVE [Omar Coming Yo: In quest for more engagement, ESPN bets on Omar Raja]( House of Highlights creator Omar Raja has a new job at ESPN. Are the two ready to be married? Advertisement Sponsored by Confiant [Research: The worst-performing SSPs are also the slowest to respond to malicious attacks]( When it comes to malware, new findings show huge disparities between the best and worst performing SSPs. SSPs with the highest rate of malicious impressions are also the slowest to eliminate the threats. howdy! Coronavirus Fallout [Publishers put virtual events to the test as in-person gatherings disappear]( With coronavirus on the rise, three publishers explore the future of virtual events in their business models. howdy! [Introducing the new issue of Digiday Magazine, focusing on Generation Z]( Generational myths are usually flawed, and perhaps nowhere will they be proven more wrong than Generation Z, the youngest generation to now enter the workforce. Gen Zers have shown a penchant for activism — from climate change to gun control to other examples of a conscience. They’re changing how media is created and consumed, they shop differently from generations preceding them, and they are pushing workplaces and workforces to change. [All Latest Stories]( [BuzzFeed CEO Jonah Peretti: ‘We’ve transformed how BuzzFeed makes money’]( "Over the last three years we've really transformed the way BuzzFeed makes money," said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](