How news publishers are chasing international subscriber growth

Many large news publishers now expect that international audiences will play key roles in driving subscriber growth. They are hoping that growth will come without significant changes to their core products. November 26, 2019 International readers are playing a big part in The Guardian’s international growth story also, with U.S. and Australian audiences now accounting for 14% of the U.K.-based publisher's overall revenues in 2018. While just 30% of The Guardian’s international audience is located in the United States, U.S. readers accounted for [50% of the donations]( The Guardian has received in the past year. Read more below. - For news publishers chasing digital subscriber growth, [international readers are playing an important and growing role.]( - [Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser](, a blow for the IAB-led effort to create a standardized online user ID that's designed to reduce the online ad industry's reliance on third-party cookies. - Brand and agency execs gathered to discuss the challenges they face and the opportunities they have found in navigating the converging TV and digital video ad market. [Here's what we learned.]( - Brand-safety strategies are slowly becoming more sophisticated and nuanced, but there's one thorn in publishers’ and advertisers’ sides that's showing little sign of movement: the site [whitelist](. Other things to know about - We're now accepting Digiday Content Marketing Awards entries. [View the full list of categories](, including four new additions, and learn more about securing valuable recognition from Digiday. - The death of third-party cookies is dramatically affecting behavioral targeting. In a new report, learn how major organizations like [BuzzFeed and GroupM]( are still building new revenue channels and finding ways to personalize the on-site experience. Sponsored by Permutive. Top Stories Subscriptions [How news publishers are chasing international subscriber growth]( Many large news publishers now expect that international audiences will play key roles in driving subscriber growth. They are hoping that growth will come without significant changes to their core products. howdy! The Programmatic Marketer [Firefox browser will block the IAB's DigiTrust universal ID]( DigiTrust, an IAB-led consortium, will have its shared user identifier blocked in future versions of Firefox. Sponsored by Penthera [Research: Worldwide mobile OTT video trends in 2019]( 2019 was the first year that the smartphone became the most popular global device for online video viewing. But according to new research, the mobile OTT video experience remains plagued by poor startup times and rebuffering. Advertisement howdy! Content & Commerce [Publishers look to eke out more commerce revenue through news aggregators like Apple News]( Aggregator apps like Apple News have turned into a solid, if unpredictable source of referral traffic to publishers’ commerce content. And in turn, those aggregators have started to experiment more with how they can leverage that content for their own purposes. Sponsored by GeoEdge [How publishers define — and fight — offensive ads]( From Reddit to mommy blogs, x-rated and offensive ads have been damaging publishers' images and bottom lines. In a new report based on interviews with industry experts, learn which tools and tactics publishers are using to fight back. howdy! Publishing in the Platform Era [YouTube's opening up ads for 'edgy' videos signals shift in brand-safety sentiment]( The initial uproar around online brand safety is evolving to a question of brand appropriateness. Advertisement Sponsored by Keywee [Top publishers are finding high value email subscribers on Facebook]( Email subscriber lists can boost site traffic, promote brand loyalty and generate revenue — if they're made properly. In a new publisher's guide, learn the best practices for using Facebook to construct a sizable and well-curated email list. howdy! 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