Insider reorganizes under three divisions, two brands

“We’re simplifying and streamlining the organization,” said Henry Blodget, CEO and editor, Insider. “This has been the overall vision for the last five years and this is another step in that direction.” August 22, 2019 Insider Inc. -- parent company of Business Insider and general news spin-off Insider -- is reorganizing the editorial teams under three divisions: business, news and lifestyle. The goal: to enable each editorial team to narrow their focus while making its editorial mandate more easily understandable for audiences and advertising clients. Read more below. - To simplify its editorial mandate both to its audiences and advertising clients, Insider Inc. has [reorganized its editorial teams]( to better differentiate between Business Insider and general-news spinoff Insider. - Lemonade [is adding an in-house creative team]( to help grow its marketing beyond digital to more traditional marketing channels. - In this week's Rundown, [brand purpose has finally escaped the office of the CMO](, where for the last year or so, it’s become the rallying cry around which the industry has coalesced. Other things to know about - Tomorrow is your last chance to save on entries for the Digiday Awards. Check out this year’s categories and join a list of past winners including Vice, Edelman and HP [here](. - We want to know more about the tools your company is using to post and update content online (aka your CMS). In this survey, we'll dive into how those tools are performing, and [how they could work better](. Sponsored by Chorus. Top Stories Internal Organization [Insider reorganizes under three divisions, two brands]( “We’re simplifying and streamlining the organization,” said Henry Blodget, CEO and editor, Insider. “This has been the overall vision for the last five years and this is another step in that direction.” howdy! Internal Organization [Why insurance startup Lemonade built an in-house creative agency]( Lemonade is adding an in-house creative team to help grow its marketing beyond digital to more traditional marketing channels. Sponsored by GeoEdge [From malvertising to diet supplements: How publishers fight bad ads in the programmatic era]( Publishers in the programmatic era are still grappling with how to crack down on low-quality ads. New research from Digiday and GeoEdge explores how they're going about it. Advertisement howdy! Modern Retail ['Tons of fear': How DTC companies are dealing with Trump's tariffs]( As Trump’s increased China tariffs continue to take a toll on the US economy, many smaller DTC businesses are faced with some tough choices. But for most, it’s not simply as easy as moving manufacturing out of the country. Sponsored by Blaize [The pivot to paid: the journey to and beyond the paywall]( We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card. howdy! The GDPR Impact [Google to join IAB's revamped GDPR framework by next March]( The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes. Advertisement Sponsored by Criteo [Life outside the walled gardens: Greater control, unique data and contextual advertising]( Facebook and Google dominate digital marketing, but these closed ecosystems are creating challenges for marketers seeking transparency in their ad spend. Worse, marketers are failing to reach customers elsewhere on the web. howdy! Publishing in the Platform Era [How Slam Magazine accumulates months' worth of content out of one weekend event]( The event helps validate the 25-year-old basketball magazine’s brand for a younger, Instagram-focused generation of basketball fans. howdy! [Adobe, HYPR and Xaxis are among the Digiday Technology Award winners]( This year’s Digiday Technology Award winners include Adobe, HYPR, Xaxis, Sailthru, MediaMath and more. [All Latest Stories]( Brands in Culture [Hint’s Kara Goldin: ‘It’s not all about Facebook’]( On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](