TikTok tries referral rewards to drive downloads

TikTok’s latest growth strategy — TikTok Rewards — lets users “redeem points for cool prizes to your favorite stores,” according to the app. July 09, 2019 In today's edition of the Digiday Daily, [we're jumping off of yesterday's TikTok piece]( and exploring what new changes are in-store on the video app. Also, learn about how legacy news publishers have been adapting their sports-only paid subscription products and listen to this week's episode of Digiday's podcast, which features editor-in-chief of GQ Will Welch discussing the new GQ. Read more below. - [TikTok’s latest growth strategy is called TikTok Rewards](, and lets users “redeem points for cool prizes to your favorite stores,” according to the app’s notification. - Now that the pent-up demand for sports-only subscription products, legacy news publishers are adapting their products [to deal with the tough part of winning more marginal subscribers and keeping their existing ones.]( - In the latest [Digiday's podcast episode,]( editor-in-chief of GQ Will Welch discusses the new GQ, the evolving role of a magazine editor and the cultural shift taking place in men's fashion. Other things to know about - The advanced TV advertising market is fragmented across media companies, pay-TV providers, connected TV platforms and ad tech intermediaries. Learn how to navigate it and come out on top at [Digiday Hot Topic: Advanced TV](. - Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — [so how can brands best provide that desired customer service?]( Sponsored by zoovu. Top Stories Marketing on Platforms [TikTok tries referral rewards to drive downloads]( TikTok’s latest growth strategy — TikTok Rewards — lets users “redeem points for cool prizes to your favorite stores,” according to the app. howdy! Publishing on Facebook [In Germany, questions hang on the impact of Facebook's latest news initiative]( “That is of no big surprise that someone like Spiegel is ‘trustworthy’. The big question is the impact on reach and monetization for publishers.” Sponsored by pantheon [A marketer’s guide to a perfect launch]( It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch. Advertisement howdy! Modern Retail [GGV Capital's Robin Li: 'We don’t see enough resource sharing' among DTC brands]( Robin Li, principal at GGV Capital, believes that as more e-commerce and direct-to-consumer brands are looking to diversify their marketing mixes, they should be more open about sharing what’s working for them on different channels. Sponsored by flipboard [Emerging insights: Discovering worlds of relevant content]( howdy! Marketing on Platforms [How Northwestern Mutual’s focus on women changed its media mix]( Northwestern Mutual wants to attract female consumers to its financial planning services. To do that, the company has changed its media mix, adding in lifestyle channels across linear TV and digital. Advertisement Sponsored by Criteo [WTF is hyper-personalization?]( “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? howdy! Publishing in the Platform Era ['Views for the sake of views are vanity': With Facebook video views dwindling, NowThis is betting on quality over quantity]( Instead of creating different content for the many platforms it uses, NowThis is now focused on creating original series that can easily be distributed across many at the same time. howdy! Agency Culture ['No tangible outcome': Marketers are ghosting agencies]( Some clients are ghosting agencies after a pitch process leaving it unclear if a piece of business was ever awarded. Putting agencies through multiple rounds is costly, with agency employees spending hours on the pitch and content creation as well as travel for meetings. [All Latest Stories]( Modern Newsroom [GQ’s Will Welch: Media needs to go niche to stand out]( In this week's episode of Digiday's podcast, editor-in-chief Brian Morrissey sits down with GQ's Will Welch to discuss the new GQ, the evolving role of a magazine editor and the cultural shift taking place in men's fashion. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](