'Something enormous': Inside Walmart's ambitious streaming video plans

With its Vudu streaming service, Walmart is hoping to carve out a piece of the free video streaming market — with a shoppable twist. June 03, 2019 Welcome to today's Digiday Daily. Here are some of our top stories, from how Walmart is hoping to carve out a piece of the free video streaming market to Time Out's food hall expansion. - With its Vudu streaming service, Walmart is hoping to carve out a piece of the free video streaming market -- [with a shoppable twist.]( - When it comes to generating revenue from major platforms, [publishers say they're banking on YouTube ahead of others in the long-run.]( Thirty percent of 122 publisher executives surveyed by Digiday this May said they believe YouTube offers the most meaningful long-term revenue opportunities for publishers - Five years after opening one food hall in Lisbon, Portugal, Time Out will open five more in 2019. [They are expected to become the engine of Time Out Group's business.]( Other things to know about - The dumb box has given way to the smart, internet-connected TV -- and TV advertising is following suit. At [Digiday Hot Topic: Advanced TV](, we'll go deep to examine all of the opportunities and challenges in TV advertising as ad sellers aim to marry the best of TV with the best of digital. - Join the webinar on June 20 to learn [how businesses can better leverage Instagram]( for customer acquisition and retention. Sponsored by Marin Software. Top Stories Video Anywhere ['Something enormous': Inside Walmart's ambitious streaming video plans]( With its Vudu streaming service, Walmart is hoping to carve out a piece of the free video streaming market — with a shoppable twist. Retail Briefing ['What now?': DTC brands are facing a make-or-break moment]( At DTC Day East, a New York conference for emerging brands, dominating discussions was a general ‘What now?’ Having made a collective mark on the retail’s makeup, direct-to-consumer brands are pushing to command more market share in their respective categories while dealing with an existential crisis. Sponsored by Akamai [Webinar: Understanding the impact of speed on digital revenue]( On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. Advertisement Retail Revolution ['There are some real sales to be had there': Costco is finally figuring out its e-commerce strategy]( Compared to its biggest competitor Sam’s Club, Costco has been slow to push omnichannel features like buy online, pickup in-store, and digitize the in-store experience, but that’s starting to change, as the company is paying greater attention to its e-commerce business. Sponsored by GeoEdge [Survey: How are publishers fighting bad ads?]( The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. Retail Briefing [Brands are hiring IP watchdogs to help them manage Amazon's vast gray market]( As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around the industry: IP watchdogs. Advertisement Sponsored by Marin Software [Developing a successful advertising strategy with Instagram Stories]( Social media users can’t get enough of Instagram Stories — and brands have taken notice. In this webinar, we’ll discuss how businesses can better leverage Instagram for customer acquisition and retention. The Programmatic Marketer [Bayer saved at least $10 million after taking programmatic in-house]( Bayer’s spending programmatic and social ads are on the verge of surpassing the amount of money it spends on TV ads. Beyond Ads [Refinery29 continues European expansion with a lighter footprint]( “We’re greater than the sum of our parts, that’s the ambition. We’re building a fast-growth and audience-focused and sustainable, scalable model for international, that’s central to the business.” [All Latest Stories]( Video Anywhere [Awesomeness’ Rebecca Glashow: Go90 didn’t have a clear identity as Quibi does]( On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](