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'Not what we hoped it was going to be': Google's AMP stories comes out of the gate slowly

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digiday.com

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daily@mail.digiday.com

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Thu, Apr 19, 2018 10:09 AM

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since it launched nearly six months ago. During YouTube's brand-safety scandal last year, JPMorgan C

[Digiday Daily] "I don't think it's come out of the gate like Google wanted." AMP stories, Google's version of the content format popularized by Snapchat and Instagram, [has struggled]( since it launched nearly six months ago. During YouTube's brand-safety scandal last year, JPMorgan Chase pulled its ads off the platform. But unlike other advertisers that only briefly stopped spending on YouTube, Chase didn't return until it [developed its own brand-safety solution](. Blaming the impending General Data Protection Regulation, some ad tech companies are shuttering their European operations. But their reasons for leaving Europe likely [extend beyond the law](. Holding companies are increasingly losing relevance. Subscribe to Digiday+ to learn the factors behind the [agency model's decline](. "Everyone is capable of having an idea." Mark Tutssel, executive chairman at Leo Burnett, discusses eliminating hierarchy in an organization, applying lessons from playing sports to advertising and more on the [latest episode of Starting Out](. At Digiday Hot Topic: Commerce for Publishers, attendees will find out what works and what doesn't when it comes to building a commerce strategy. [Register now]( to hear from publishers like Barstool Sports, theSkimm and Domino Media Group. The Digiday Technology Awards are now open for submissions. We'll recognize the Best Content Marketing Platform, Best Data Management Platform and many more. Learn more and [start your entry here](.   ['Not what we hoped it was going to be': Google's AMP stories comes out of the gate slowly]( Max Willens Google’s version of the mobile format popularized by Snapchat and Instagram has had discoverability and monetization challenges. ['It's certainly never going to end': How Chase polices brand safety on YouTube]( Kerry Flynn YouTube's brand-safety story is never-ending, but JPMorgan Chase isn’t waiting for Google to figure it out. Advertisement   [From automation to opacity: Overcoming marketers' AI anxieties]( Sponsored Content Walter Mason While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing [Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat)]( Jessica Davies "By exiting Europe, companies will not escape the remit of the GDPR." [The Rundown: The decline and fall of the agency model]( Shareen Pathak "It's not that clients aren't spending — it's that they're spending without us." [Why soft skills development shouldn't be overlooked]( Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. [Infographic: Surviving the brand safety crisis]( Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. Advertisement     [Careers Title](   April 18, 2018 [Senior Account Manager]( Digital Remedy New York, NY   April 17, 2018 [Digital Sales Manager]( WRBL TV Columbus, GA   April 17, 2018 [Marketing Manager]( MarketMuse New York, NY     [ALL CAREERS](     [Events Title]   April 19, 2018 [Digiday Hot Topic: Remaking Retail]( Sydney, Australia   April 25 - 27, 2018 [Digiday Programmatic Marketing Summit Europe]( Estoril, Portugal   May 1, 2018 [Digiday Hot Topic UK: GDPR]( London, UK     [ALL EVENTS](   [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 Did someone forward you this email? [You can subscribe for yourself here](. If you believe this has been sent to you in error, you can [unsubscribe here]( [View in your browser](

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