Agencies are hopping on the blockchain bandwagon

[Digiday Daily] "It's more conceptual than it is practical." Agencies like Horizon Media, Havas and Droga5 are [testing blockchain]( with their clients, but marketers have doubts about whether the technology can eliminate ad fraud in the media supply chain. Subscription publishers like The Telegraph, The Economist and the Financial Times are trying to [build the habit of subscribing among young people](, adapting the accessibility, tone and marketing of their products. "If you recommend something to people, why don't you let them buy it?" On the [latest Digiday Podcast](, Time Out's Julio Bruno talks about monetizing the publisher's content, the company's approach to profitability and more. Bleacher Report's documentary about an amateur sculptor's second attempt at creating a bust of soccer star Cristiano Ronaldo, which has amassed [more than 3.4 million views]( across several of the publisher's social accounts, illustrates its ambitions to offer more soccer coverage. In a Digiday survey of publishers, [42 percent]( said they plan to produce TV or over-the-top content in the coming year. Subscribe to Digiday+ to learn more about publishers' video strategies in 2018. We're celebrating 10 years of Digiday by offering 10 percent off Digiday+ membership when you sign up this week, and this week only. [Enter the code DECADE at check-out](.   [Agencies are hopping on the blockchain bandwagon]( Ilyse Liffreing Blockchain is the latest shiny object that agencies are chasing. [How subscription publishers are trying to make paying for content a habit for young people]( Lucinda Southern “The fear is young people aren't going to grow into the tradition of subscribing.” Advertisement   [Infographic: Surviving the brand safety crisis]( Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. [Digiday Podcast: Time Out CEO Julio Bruno on making commerce core to a media model]( Aditi Sangal “With the duopoly and now Amazon coming as well, I could see [e-commerce] was not enough for our global brand.” [Bleacher Report's short documentary about a Cristiano Ronaldo sculptor points to its soccer ambitions]( Sahil Patel Bleacher Report is expanding into more soccer content. Its new short documentary about an amateur sculptor and his Cristiano Ronaldo bust shows how the publisher plans to tackle the sport. [How people-based marketing is driving change across the U.S. advertising industry]( Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. [The importance of soft skills development]( Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. Advertisement     [Careers Title](   April 2, 2018 [Senior Vice President, Digital]( Edelman New York, NY   April 2, 2018 [Advertising Operations Trafficker]( U.S. News & World Report New York, NY   March 30, 2018 [Performance Marketing Manager]( Shapeways New York, NY     [ALL CAREERS](     [Events Title]   EXTENDED DEADLINE: April 6, 2018 [Glossy Awards](   April 11 - 13, 2018 [Digiday AI Marketing Summit]( Santa Barbara, CA   EARLY DEADLINE: April 13, 2018 [Digiday Marketing and Advertising Awards Europe](     [ALL EVENTS](   [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 Did someone forward you this email? [You can subscribe for yourself here](. If you believe this has been sent to you in error, you can [unsubscribe here]( [View in your browser](