DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future. September 09, 2024 [PRESENTED BY]( [DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly]( The future of the $600 billion online ad industry will be shaped in the coming weeks. [Here are the arguments that will decide your future.]( The antitrust trial against Google’s ad tech is underway. Read more of our coverage: - [This series of explainer videos]( breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. - Here’s [everything you need to know about Judge Leonie M. Brinkema](, who will ultimately decide Google’s fate during this next case. - Google’s antitrust trial looks at the giant’s past actions in ad tech, but industry experts say the [stakes also are high for the future of AI](. Editor's note: We want to know [your thoughts on the trial](. Additional coverage: - The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires. He talked with Digiday for [this week's Digiday+ Media Buying Briefing](. - Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase, but agencies will have to [strike the right balance in their creator strategies](, content types and the variety of platforms. - [Some questions remain]( about the Esports World Cup’s ability to achieve its ambitious future goals. Other things to know about - Just days remain until Retail Media Strategies kicks off on Thursday, September 12 in NYC. [Don't miss your last chance]( to dive into the trends shaping retail media's future alongside leaders from Unilever, Banana Republic and CVS Health. - Marketers are being strategic about their investments across channels and tactics to [acquire new customers and drive repeat purchases](. Sponsored by Klavyio. - As political ad spending accelerates, [publishers are implementing strategies to prevent offensive ads]( or disinformation from spreading across their sites. Sponsored by The Media Trust. Top Stories Ivy Liu [The Programmatic Publisher]( [DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly]( The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future. howdy! [Marketing on Platforms]( [WTF is the Justice Department's ad tech antitrust case against Google?]( This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. SPONSORED BY [Logo]( [Virtual event: How marketers can level up engagement during fans’ free time]( [img]( Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences. [Register now]( [Sponsored by Celtra]( [The state of ad creative in 2024]( In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. howdy! [Marketing on Platforms]( [Meet Judge Leonie M. Brinkema, who's overseeing Google’s second antitrust case]( Here’s everything you need to know about the woman who will ultimately decide Google’s fate during this next case. [Sponsored by Nexxen]( [How live sports drive audience engagement and advertiser interest]( Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers. howdy! [Evolving Agencies]( [Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn]( The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires. Advertisement [Sponsored by Samsung Ads]( [Modern TV is multichannel: Advertisers need CTV, streaming and linear]( Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. howdy! [The Creator Economy]( [How the elections are shaping influencer marketing, from brand strategies to social media spending]( Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase – but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms. howdy! [Content & Commerce]( [AI Briefing: How the AI race could pay a role in Google's antitrust trial]( Google’s antitrust trial looks at the giant’s past actions in ad tech, but industry experts say the stakes also are high for the future of AI. 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