What do advertisers want from Tubi in the U.K.?

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options. September 02, 2024 [What do advertisers want from Tubi in the U.K.?]( Execs there are currently in full market-scout mode, meeting a few key players and figuring out [how to stand out in an arena bursting at the seams]( with options. Additional coverage: - X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, [Pinterest has passed X in brand usage for the first time]( — and brand and retailer ad spend on Pinterest is higher than on X, too. - Full-service agency Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. [More in this Digiday+ Media Buying Briefing.]( - New state laws and new tools from cybersecurity firms both [aim to help mitigate the risks of AI content and deepfakes]( in this election season. Other things to know about - Tomorrow is your last chance to save on passes for the [Digiday Media Buying Summit](, October 15-17 in Palm Springs. Join us and leverage our 8-Minute-Meetings to secure months' worth of meetings with top media buyers over just three days. Prices rise September 4. - DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are [optimizing bid shading and winning rate models for advertisers](. Sponsored by Amazon Ads. - Most political ads are innocuous, but as controversial political content ramps up this fall, [publishers will likely play Whac-a-Mole with incoming ads](. Sponsored by The Media Trust. Top Stories [Marketing on Platforms]( [What do advertisers want from Tubi in the U.K.?]( Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options. howdy! [Marketing on Platforms]( [Digiday+ Research: Pinterest surpasses X when it comes to brands' usage of UGC-focused social platforms]( X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too. Advertisement [Sponsored by Samsung Ads]( [CTV’s power extends beyond reach, but advertisers need linear, too]( CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience. howdy! [Strategizing for the Future]( [Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform]( Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. [Sponsored by Flywheel]( [How retailers’ growth creates unique opportunities for brands]( From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. howdy! [Generative AI]( [AI Briefing: How state governments and businesses are addressing AI deepfakes]( New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season. Advertisement [Sponsored by Celtra]( [The state of ad creative in 2024]( As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. howdy! [The Programmatic Marketer]( [Amid a new CEO-hunt, is Criteo up for sale?]( Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard. howdy! [The Creator Economy]( [After keeping them at arm’s length, sports brands are opening the door to creators]( The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](