Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. August 26, 2024 [Over a year and a half later, Netflix still has a long road ahead to get advertisers on board]( Netflix [is currently left offering modest scale]( in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. Additional coverage: - A new advertiser pitch deck [shows how Perplexity hopes]( to win over advertisers later this year with new cross-platform formats. - Whether it’s a holding company agency or influencer-focused shop, content creators [are filling in-house roles]( from creative and strategy directors to community management for brands. - Hubspot [rolls out a new AI Search Grader tool]( for ChatGPT while Perplexity prepares advertisers for new formats. - As political advertising ramps up, one performance marketing ad buyer [believes that the platforms are getting more]( sensitive and potentially taking a harsher look at ads on the platform. - Duolingo [is rendering its app]( -- and Duo by extension -- into a real-life experience with a pop-up store in New York City’s Soho neighborhood. Other things to know about - Join us at the [Digiday Media Buying Summit]( on October 15-17 in Palm Springs where you’ll learn to navigate the evolving landscape of automated buying and have the opportunity to connect with leaders from Gucci, Canvas and more. Prices rise on September 3. - As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in [how audiences interact with their favorite teams and athletes](. Sponsored by Nexxen. - [DSPs’ lack of transparency leaves room for a level of fraud](, but CPMs are too high on TV to allow for this. Sponsored by Tatari. Top Stories Ivy Liu [Marketing on Platforms]( [Over a year and a half later, Netflix still has a long road ahead to get advertisers on board]( Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. howdy! [Generative AI]( [Perplexity's pitch deck offers advertisers a new vision for AI search]( A new advertiser pitch deck shows how the AI search startup hopes to win over advertisers later this year with new cross-platform formats. Advertisement [Sponsored by Flywheel]( [How brands are thriving in the digital age of retail]( From Digiday’s sister brand Modern Retail: Brands are leveraging data-driven advertising and embracing retail media networks to stay ahead in the competitive retail landscape. howdy! [The Creator Economy]( [Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing]( Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients. [Sponsored by Publishers Clearing House Media]( [Why brands and data providers are uniting to overcome signal loss]( Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. howdy! [Generative AI]( [AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes]( Hubspot rolls out a new AI Search Grader tool for ChatGPT while Perplexity prepares advertisers for new formats. Advertisement [Sponsored by The Media Trust]( [How publishers reduce the risk around unwanted political ads]( Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. howdy! [Advertising around Politics]( [Confessions of a performance marketing ad buyer on 'uptick' in platforms' ad rejections amid election advertising]( As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform. howdy! [Modern Retail]( [Duolingo wants to make its green owl mascot ‘as famous as Pikachu’ with its first pop-up store]( Duolingo is rendering its app — and Duo by extension — into a real-life experience with a pop-up store in New York City’s Soho neighborhood. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](