Media and advertising dealmaking shows progress, but full recovery is still out of reach

A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in media and advertising. August 06, 2024 [Media and advertising dealmaking shows progress, but full recovery is still out of reach]( A deal here, a deal there since the year's start show promise, but this isn't exactly a signal that [the tide has turned for mergers and acquisitions]( in media and advertising. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback. Additional coverage: - Marketers have focused on short-term over long-term for some time but that may be changing. [More in this Digiday+ Marketing Briefing.]( - In the midst of a booming creator economy, livestreaming platform [Twitch is making a play for creator and advertiser attention](, competing against other big tech platforms. - Many employers in hybrid setups aren’t mandating company-wide days set for returning but rather allowing teams to [decide which days they regularly meet](. - Among all marketing channels considered in Digiday+ Research's CMO Strategies series, social media continues to dominate. [In this report](, we examine the strengths and weaknesses of social media's top players. - [Roblox’s latest real-life commerce test]( is a collaboration between Warner Bros., which is using the experience to promote the release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings. Other things to know about - Monday, August 12, is your last chance to save on passes for the [Digiday Publishing Summit]( in Miami, taking place September 23-25. Don't miss this opportunity to book months' worth of meetings over just three days. - [AR technology seamlessly integrates digital content with the physical world]( for memorable moments and highly engaging advertising that’s 30x more effective. Sponsored by M7 Innovations. - According to Blockboard CEO Matt Wasserlauf, the [conversation around programmatic CTV is shifting to an outcomes-based direction](. Sponsored by Blockboard. Top Stories Ivy Liu [Navigating Economic Instability]( [Media and advertising dealmaking shows progress, but full recovery is still out of reach]( A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in media and advertising. howdy! [Brands in Culture]( [Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern 'evergreen' brand]( Marketers have focused on short-term over long-term for some time but that may be changing. Advertisement [Sponsored by Adstra]( [Crosswalk solutions provide effective data management in a multi-ID landscape]( A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. howdy! 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[Gaming & Esports]( [Why Warner Bros. and Fandango are selling movie tickets inside Roblox]( Roblox’s latest real-life commerce test is a collaboration between Warner Bros., which is using the experience to promote the September 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](