Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation. July 26, 2024 [PRESENTED BY]( [Where Kamala Harris and Donald Trump stand on big tech issues]( The next U.S. president is going to have a tough job of [reining in social media companies’ dominance and power]( enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation. Additional coverage: - With about 100 days until Election Day, politically focused startups [see AI as a way to help national and local candidates]( quickly react to unexpected change. - As gaming continues to make inroads into culture, [evidence of the medium’s ascendance is on full display]( at this weekend’s San Diego Comic-Con. - Publicis Groupe on Thursday said it intends to [acquire influencer marketing company and platform Influential]( to expand its influencer marketing services. - Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the inaugural Esports World Cup in a bid to [build a long-term connection with the gaming community]( in the Middle East. - Our most-read story this week: [After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome]( Other things to know about - Enter the [Digiday Awards]( by next Friday, August 2 to showcase your company, campaigns and creatives in front of Digiday's global audience. Categories include Best Use of Influencer Marketing, Best Collaboration and more. - Rewarded video and custom playable mobile game ads [create emotional connections with gamers and boost brand awareness](. Sponsored by Zynga. - [Brands are developing deep understandings of evolving consumer behaviors]( to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. Sponsored by M7 Innovations. Top Stories Ivy Liu [Advertising around Politics]( [Where Kamala Harris and Donald Trump stand on big tech issues]( The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation. 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[Advertising around Politics]( [AI Briefing: How political startups are helping small political campaigns scale content and ads with AI]( With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change. [Sponsored by Tatari]( [Why DSPs end up at odds with TV advertising’s fractured landscape]( While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. howdy! [Gaming & Esports]( [Gaming's rise at San Diego Comic-Con reflects a broader cultural ascendance]( This year, many of San Diego Comic-Con’s attendees will be gamers. Forty-eight percent have expressed an interest in games, making the medium the third-most popular entertainment format among event attendees, after movies and television shows, according to data shared by YouGov. [Sponsored by Wiland]( [Why analyzing past performance is essential to improving future campaigns]( Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning. howdy! [The Creator Economy]( [Publicis intends to acquire Influential as it expands influencer marketing offerings]( Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services. Advertisement [Sponsored by Disney Advertising]( [The streaming campaign opportunities advertisers will pursue in 2H]( Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique opportunities for brands to engage with audiences meaningfully. howdy! [Gaming & Esports]( [Why Esports World Cup sponsors aren't in it for the viewership]( Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the event in a bid to build a long-term connection with the gaming community in the Middle East. howdy! [The Creator Economy]( [As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year']( As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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