'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms

Some even ponder the benefits of regulating web browsers, just like a public utility. July 17, 2024 [‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms]( A May outage involving the Google Privacy Sandbox APIs [put the stark realities of Google Chrome deprecating support for third-party cookies]( into focus for many in ad tech. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at how creators are becoming more professional as they diversify their revenue streams. - Publishers [aren't ready to press play yet]( on dedicated Privacy Sandbox tests. - The [third installment of Digiday's 2024 CMO Strategies series]( examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel. - ICYMI our most-read story so far this month: [How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive]( Other things to know about - Time is running out to submit your entries for the [Greater Good Awards](. Enter by Friday, August 2, for the opportunity to showcase your company's commitment to making a positive impact. - When advertisers look beyond demographic and psychographic data, they [gain a deeper descriptive and predictive view of their audience](. Sponsored by Wiland. - For any brand or agency working on voter-related ad campaigns, [testing early and often has become critical for well-performing political campaigns]( as the heaviest messaging season approaches — and with it, higher prices. Sponsored by Digilant. Top Stories Ivy Liu [Life Beyond the Cookie]( ['It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms]( Some even ponder the benefits of regulating web browsers, just like a public utility. howdy! [The Creator Economy]( [Future of TV Briefing: How talent managers see creators’ professionalism levels increasing]( This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams. Advertisement [Sponsored by Wurl]( [Why driving positive attention is table stakes for brands]( Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention, fragmentation and tech limitations make this challenging for advertisers. howdy! [Beyond Ads]( [Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance]( Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests. [Sponsored by Blockboard]( [Q&A: How advertisers are optimizing CTV ad spend and measuring success]( According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. howdy! [Strategizing for the Future]( [CMO Strategies: A guide to display ads — benefits, obstacles and trends]( The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel. Advertisement [Sponsored by Mutinex]( [How marketers are responding to tightening budgets]( As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels. howdy! [Advertising around Politics]( [Platforms struggle with misinformation and exploitation amid Trump assassination attempt]( The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. howdy! [Business of TV]( ['We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says]( On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](