Amid Oracle fallout, advertisers are weighing up challengers against established vendors

Marketers have a hard choice to make between ad tech vendors. And they’ve got to make it quickly. July 05, 2024 Amid Oracle fallout, advertisers [are weighing up challengers]( against established vendors Marketers [have a hard choice]( to make between ad tech vendors. And they've got to make it quickly. Additional coverage: - When allegations of sexual misconduct by Guy “Dr Disrespect” Beahm [went public in June](, the news shocked many fans of the prominent gaming creator. But to industry insiders, last month’s scandal was simply the culmination of a years-long, behind-the-scenes conversation about Beahm’s brand safety issues. Other things to know about - Enter the [Digiday Technology Awards]( by next Friday, July 12 to showcase your tech in front of Digiday's global audience. Categories include Best AI Tool, Best Cookieless Identification Technology, Best Automation Tool and more. - As teams feel the squeeze on their budgets and media effectiveness, [savvy marketers are focusing on brand spend]( over product spend to drive positive ROI and brand awareness. Sponsored by Mutinex. - To create a smooth, friendly email sign-up process, publishers are [building trust and utilizing strategic placement with simplification in mind](. Sponsored by Upland. Top Stories Ivy Liu [Future of Measurement]( [Amid Oracle fallout, advertisers are weighing up challengers against established vendors]( Marketers have a hard choice to make between ad tech vendors. And they’ve got to make it quickly. howdy! [Gaming & Esports]( [How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive]( In spite of the NDAs, some Twitch staffers took immediate action to spread the word of Beahm’s misconduct following the 2020 ban. Advertisement [Sponsored by Adstra]( [Why digital ads haven’t killed direct mail strategies]( Direct mail still outperforms many digital alternatives, and its integration with digital tactics is reshaping marketing success. howdy! [Marketing on Platforms]( [Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics]( In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research. [Sponsored by Stirista]( [How marketers are preparing (still) for the sunset of third-party cookies]( As third-party cookies phase out, leveraging email addresses as identifiers and testing various post-cookie solutions is helping to future-proof marketing strategies. howdy! [Brands in Culture]( [Agency group Common Interest is on an acquisition drive]( Agency group’s CEO outlines plan to redefine brand building with cultural relevance in a performance-driven world. Advertisement [Sponsored by Zynga]( [Mobile in-game ads are unlocking diverse demographics and high engagement]( The extensive targeting capabilities of mobile in-game video ads help brands reach diverse demographics with high engagement and positive brand experiences. howdy! [Business of TV]( [Future of TV Briefing: How the future of TV has shaken out so far in 2024]( This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. howdy! [Evolving Agencies]( [This performance specialist shop finds new value as an agency for agencies]( Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](