How Aston Martin's F1 team drives awareness for its carmaker parent brand

At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. July 04, 2024 How Aston Martin's F1 team [drives awareness]( for its carmaker parent brand At Silverstone this weekend, Aston Martin [looks to TikTok to connect sports fans]( with its luxury proposition. Additional coverage: - Now that we’re at the midway point of 2024, [let’s look back at five]( of the top stories that defined H1. - In [this edition of the Digiday+ Research Briefing](, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research. Other things to know about - Enter the [Digiday Awards]( by Friday, August 2 to showcase your team's hard work in media and marketing. Categories include Best Use of Influencer Marketing, Best Multi-Platform Campaign and many more. - Google's delay in deprecating third-party cookies underscores the urgency for [marketers to audit their setups, test post-cookie solutions and focus on first-party data](. Sponsored by Stirista. - Breaking down ad-sales silos [enables publishers to manage their ad inventory efficiently](, optimize campaign execution and ensure timely delivery of commitments to advertisers. Sponsored by WideOrbit. Top Stories Ivy Liu [Brands in Culture]( [How Aston Martin's F1 team drives awareness for its carmaker parent brand]( At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. howdy! [Strategizing for the Future]( [Media Briefing: How the digital publishing industry has fared so far in 2024]( Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Advertisement [Sponsored by Zynga]( [How rewarded video and custom playables are rewriting in-game ad strategies]( Rewarded video and custom playable mobile game ads create emotional connections with gamers and boost brand awareness. howdy! [Marketing on Platforms]( [Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics]( In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research. [Sponsored by Contentful]( [Virtual event: How brands encourage generative AI experimentation]( From Digiday’s sister brand Modern Retail: According to a new survey, marketers are eager to see what generative AI can do for them, but they’re concerned about doing something harmful or unethical. Join this virtual event on July 16 at 1 p.m. ET for more insights into how brands implement generative AI. howdy! [Brands in Culture]( [Agency group Common Interest is on an acquisition drive]( Agency group’s CEO outlines plan to redefine brand building with cultural relevance in a performance-driven world. Advertisement [Sponsored by Disney Advertising]( [What advertisers are changing to win attention from family streamers]( Learn how nostalgic and educational streaming content fosters deeper family connections and offers advertisers critical opportunities, as shown by Disney Advertising's latest research. howdy! [Business of TV]( [Future of TV Briefing: How the future of TV has shaken out so far in 2024]( This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. howdy! [Evolving Agencies]( [This performance specialist shop finds new value as an agency for agencies]( Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](