The Trade Desk holds fire on full Yahoo suspension

After weeks of negotiations, the pair seemingly edge closer in dispute over ‘instream video inventory.’ July 03, 2024 The Trade Desk [holds fire]( on full Yahoo suspension After weeks of negotiations, the pair [seemingly edge closer in dispute]( over “instream video inventory.” Additional coverage: - This week’s Future of TV Briefing [recaps the top stories]( from the first six months of 2024. - Agency group Common Interest [aims to fill a gap]( in marketing where cultural authenticity trumps appropriation. - Eden Collective [helps other shops]( with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. Other things to know about - Join us from September 23-25 in Miami for [Digiday's Publishing Summit](, where we'll connect attendees with top publishing execs. Grab your passes by Monday, July 15 to secure the best rate. - Brands are leveraging the powerful combination of digital advertising and direct mail to [create effective omnichannel marketing strategies](. Sponsored by Adstra. - The fastest or most straightforward path to audience selection [often isn’t the most effective solution](. Sponsored by Wiland. Top Stories Ivy Liu [The Programmatic Publisher]( [The Trade Desk holds fire on full Yahoo suspension]( After weeks of negotiations, the pair seemingly edge closer in dispute over ‘instream video inventory.’ howdy! [Brands in Culture]( [Agency group Common Interest is on an acquisition drive]( Agency group’s CEO outlines plan to redefine brand building with cultural relevance in a performance-driven world. Advertisement [Sponsored by Contentful]( [Virtual event: How marketers save time with generative AI]( From Digiday’s sister brand Modern Retail: According to a new Contentful survey, 48% of generative AI users save at least five hours of work a week. Register for this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI. howdy! [Business of TV]( [Future of TV Briefing: How the future of TV has shaken out so far in 2024]( This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. [Sponsored by Mutinex]( [How marketing budgets impact ROI performance]( According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, marketers' spending has been flat since 2021. howdy! [Evolving Agencies]( [This performance specialist shop finds new value as an agency for agencies]( Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. Advertisement [Sponsored by Upland]( [Tactics for publishers and media organizations to supercharge email lists]( Digital publishers and media organizations are simplifying the signup process for new email subscribers by personalizing experiences, utilizing lead magnets, leveraging interactive content and more. howdy! [Generative AI]( [Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans 'smarter, faster, better']( Some already seem to believe. Marketers including the likes of Klarna, U.S. Bank, and, most recently, Toys ‘R’ US have been touting the use of generative AI and the ability to speed up processes as something that’s already helping them. howdy! [Publisher Investment Strategies]( [Digiday+ Research: Are cookie concerns, MFAs holding back publishers' digital revenue?]( Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](