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customer.io
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bill@customer.io
Sent On
Fri, Feb 10, 2017 10:30 AM
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We've all experienced the list-obsessed marketer, or the order from on high to "just send another em
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Hi {NAME},
Welcome to the Customer Marketing Spotlight! We're including you because you've expressed interest in Customer.io recently. Even if you're not currently using Customer.io, we think it's fun to share resources to help us be better customer communicators. So, we've compiled some of our most useful thought leadership content for you. We'll try not to send these messages more than once a month, but if that's too much, you can remove yourself from this list using the link at the bottom of the email.
Without further ado, let's get to your first article!
[Scale Trust, Not Lists](
We've all experienced the list-obsessed marketer, or the order from on high to "just send another email" even if we don't have something meaningful to communicate to our customers.
Let's think beyond lists. What is the real impact of a message on the customer relationship long-term? How can we build trust through relevant, personal communications?
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Every message we send is an opportunity to connect with real peopleâto improve their experience and provide value, to have a conversation, and impact how they understand and view your brand.
Thatâs much harder to measure, but more vital in the long run.
[Read on to learn how messages build trust](
Want more?
We've got more to give. Just [check out our blog](, or if you've got a question you can reply to this email. We'll get you taken care of.
See you next time!
Â
Peaberry Software Inc. 921 SW Washington St., Suite 820, Portland, OR 97205
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