A 20k relaunch & how to pick product topics

Friday Copy Over Coffee ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ About 2 weeks ago I finished up the relaunch of Weekend Launch Party. Then I promptly got covid (my first time) and I've generally felt like crap ever since. I'm experiencing a level of brain fog I haven't experienced in over a decade -- when I had Lyme Disease and West Nile at the same time. Anyway... you don't need my medical history. The relaunch of WLP went pretty well. With rebills and refunds and everything I should clear a little over $20k. And all said and done, January will clock in over 140k in revenue and that's without launching a "new" product. So I'm happy with the month obviously. A couple things I'd like to note related to these relaunches: 1. Focus on long-term relationships with your product content. 2. "Somewhat hot" product topics work best. The first point really doesn't need much explanation. Try to focus as much of your effort on long-term relationships as possible. That doesn't mean that you don't need short-term gains, but as an example: Some of my peers have given me flack for how much time I've spent building the CopyHour product itself. "75% of customers won't even open the first email." is a marketer's stat you'll hear thrown around. And while that may be true, I want to make sure I'm dazzling the 25% who do open a product. My point is that I've built up a lot of goodwill (relationship capital) with a product like CopyHour so that when I launch a niche product like WLP, my best customers are excited to buy it. I think the WLP product needs some work so I'm going to be dedicating quite a bit of my remaining work hours this month to improving it. And I'll of course be giving all those improvements to customers at no additional charge. It's an investment and it's long-term thinking. And I'm afforded the luxury of thinking long-term right now because of the short-term benefits of having product launches. Make sense? The second point I'd like to make is that the best launches will be when the product is on a "somewhat hot" topic. "Starting a newsletter" would be considered a niche topic for my list. Not everyone is interested in starting their own business. But the topic of "newsletters" itself is still a relatively hot one. It's not scorching hot and it's not old hat. And I think that's the correct balance to strike for products. If you follow the hot trends too closely, like AI for example, you can risk your credibility or you might create something people don't want or need. If your topic is too old or boring then you'll get tired results. That said, if you're going to make an error, error "hot". But anyway, I hope there's some food for thought in here about what types of products or services might be good to offer. Have a great & healthy weekend! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789