My basketball team got destroyed...

I coach my six-year old son's basketball team and two weekends ago we got crushed by our opponent. It's questionable whether or not six-year olds should be playing basketball in the first place... but I've always tried to keep it about having fun and we don't keep score of the games. It wasn't until two weekends go that I'd say I'd completely let go of all desire to "win" or to be "better than" the other team. Logically, of course I don't care if they win. But there's always that deep down desire that I think most of us have. So anyway, I think it took us getting demolished two weeks ago for me to finally "feel" instead of "know" that I don't care. Coming into our game this past weekend I was extra relaxed and there, fully present, to spearhead fun for the kids. I truly had zero expectations or wants for the game. What happened next was almost unbelievable. Kids on my team who had previously been scared to even shoot the ball seemed fired up with confidence. They seemed to be thinking: "It doesn't matter, let's huck it up there." Several kids got their first baskets of the entire year and we scored 15 times in the game. The previous high for both teams combined was probably around 10. I think it has everything to do with letting go. With surrendering into the moment and letting what will happen, happen. Kids are sponges for energy. And my energy had finally shifted all the way to the place that let them not care too (because they really shouldn't at this age). This obviously applies to writing and copywriting. We're all trying to achieve "success" and we get so wrapped up in the results that we never get lost in the act of writing itself. Put a way you've heard a million times before: we focus on the results and not on the process. I think this creates anxiety and suffering on levels we're not fully aware of. But what happens when you do get lost in writing? When writing itself is the true focus? In my experience, it's almost always been pretty magical. Good results always seem to follow. And I think "good" results follow because in the scenario where you're fully immersed in the writing process there is no "good" or "bad". There only "is". And you can choose to look at what "is" in whatever way you want. Bad results could be good feedback for example. It's up to you. So this is a message for anyone experiencing anxiety about results not coming fast enough. Or those that are feeling bad about what results they've had. Try to let go of desire for "good" results of any kind (which is easier said than done and a topic for another email). It almost always turns out not just better, but exponentially better, than you first imagined. And I'm serious about that. I hope this helps in some way! Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789