How non-experts can start an email list

2 examples ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The biggest objection I get to my incessant advice of "start a newsletter today" is... "But I'm not an expert!" To which I reply: "The gates of hell are locked from the inside." - C.S. Lewis (I don't have a lot of friends these days.) I'm joking but that quote rocks me every time I read it. The point is: we are our own biggest gatekeepers in life. We often make imaginary rules that hold us back from getting what we want. You don't have to be an expert... you're just approaching it incorrectly in your mind. Non-experts have 2 very-good options for writing a newsletter that I think are even better than an expert's newsletter in a lot of cases. 1. Digest (or a list of links). 2. Inspirational third-party stories. Here's an example of a digest-style newsletter: The Bay Area Times is a digest-style newsletter that shares business and tech news plus 1 simple visual graph. This is what a typical newsletter looks like: A list of links. A headline. A visual. A short commentary. There is no expert or guru behind this newsletter. Here's what their landing page looks like: And there are countless other newsletters just like this including Morning Brew (one of the most famous newsletters). Imagine picking a topic you're already interested in. You're probably passively staying up to date with that topic and reading news and trends. You could take what you're learning and send some links out. This is essentially how I used to run CopyHour. Here's an example of an inspirational stories-type newsletter: The Daily Dad takes inspirational stories about historical figures and celebrities, current news stories and interviews with authors/researchers and relates those back to being a dad. There is no real "expert". Just a dad who's a curator of inspirational stories. Bonus example: You can also follow Billy Oppenheimer on "X" to see how he writes threads with inspirational stories about musicians, athletes and "successful" humans. In addition to the threads he does, he has a newsletter that's sent once a week and is called SIX at 6. "Every Sunday, at 6 PM (CT), I send out an email with SIX things I learned, thought were interesting, or found useful." Do you want to practice writing stories or condense the information you're learning? Look no further than these examples. If one of the reasons you haven't started a newsletter is because you don't think you're an expert... let me show you a different way. My video course Weekend Launch Party: How to start a newsletter from scratch is open for just the next few days. Check it out here: [ Launch a profitable newsletter this weekend (even if you have no ideas right now)]( Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789