Final lesson from a 120k "relaunch"

Friday Copy Over Coffee ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ If you read my previous 2 emails, you know that I just finished a relaunch of CopyHour... and it went well with $120k+ in sales. In fact, Justin Goff had his second best affiliate launch ever and sent a bunch of new subscribers my way. So this is my third and final Justin-inspired email with a quick lesson learned from a $120k relaunch. This is a simple lesson that I think too many people underestimate. You've heard it a million times before probably... Build an email list... no matter who you are or what stage of your career you're in... "The money is in the list." That phrase never really used to hit home for me. I was always like, "Yeah, a business should build an email list that it can market stuff to. Everyone knows that. What's the real secret?" The problem was at first I was building client's lists. So it never fully resonated until I had a list of my own and experienced it personally... But also a major turning point for me was when I connected it, in a way, to Kevin Kelly's 1000 True Fans theory. The 1000 True Fans theory proposes that you only need 1000 die hard fans who buy everything you sell to have a thriving business as a creative. I figured out quickly that I didn't even need 1000 die hard fans, but only about 100 to have an easy six figure business. I think striving for 100 to 500 "die hards" -- people who buy everything you put out -- is the golden ticket for creatives. Just take a look at what Justin was able to do. I'm not sure exactly how many die hards he has on his list but he was able to push ~250 people my way based on their trust in him and on his recommendation. It's a simple formula in my mind: - Start and build an email list for yourself. - Focus on finding and nurturing 100 to 500 die hard customers. - Offer them solid products and continue building trust. Obviously there are many steps along the way... But this lesson was solidified even further for me during the relaunch... Build an email list with (at least) 100 die hard fans on it and you're set. Some people might be reading this thinking building an email list isn't good advice for them... But that's short-term thinking. Everyone should start an email list even if you're a freelancer or work for someone or have your own other business... Or, if you're brand new, have zero clue what to write about, or don't know who would read it at first... There are many reasons to start an email list even beyond monetary ones. And there are right ways and wrong ways to go about starting and running these lists that I've learned over the past decade. But I'll save some of this "list talk" for future emails. Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA