30-50k a month w/ "copywriting arbitrage"

CopyHour closes tomorrow ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I was introduced to "Jake" several years back at the Traffic & Conversion conference here in San Diego. Jake was in his 40's but looked no more than 25. With only a few words I could sense it... this guy was successful. Very successful. I'm not saying he was bragging about his wealth or bank account zeros. You've probably met the type: someone that seems to have "it" figured out. The conversation turned towards business — we were at a marketing conference after all. I told Jake about the organic skin-care business (before it was sold) & [CopyHour.]( Jake told me that he owned 10 companies. My jaw dropped. 10 different companies!? How. The. Hell.? I asked him how he managed and compartmentalized his life. He said his only job was coming in and giving each company "the vision". I, of course, had to know more so I drilled him about his past. Jake was initially reluctant but I'm such a charming man (and handsome too) that he pulled me aside, lowered his voice a smidgen and gave me the dirt. Turns out Jake made a boat load of cash in the early 2000's with ARBITRAGE. In this case, it was affiliate marketing arbitrage. He'd gamed Google Adwords (not unethically or anything like that) by purchasing paid traffic for pennies, and converting those clicks into dollars with CPA offers. You've probably heard stories like this before. Let's talk about ARBITRAGE. Arbitrage was such a common theme at the conference. A lot of highly successful business owners there had made their initial nut after discovering an arbitrage opportunity. The Arbitrage concept can be explained in many ways. The fancy definition: Arbitrage is the practice of taking advantage of a price difference between two or more markets: striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. There's Geo-arbitrage: Say you're earning money in American dollars but living in a cheap country like Thailand. Your money will go very far. You're paying $50 for a luxury that costs $100 elsewhere. A common Arbitrage scenario (Google has shut this practice down): Let's say you have a keyword phrase like, "DUI Lawyer San Diego" that an advertiser will pay $5 a click for. You put that ad on your website. You now go out and buy clicks to your website for a keyword that's something like, "I got a DUI in San Diego". You can buy that keyword phrase for 10 cents a click. The entire purpose of your website is to get the "I got a DUI in San Diego" website visitor to click the "DUI Lawyer San Diego" ad on your website. Here's another example of someone that was making $30,000-$50,000 per day... on autopilot.. He developed a script that would buy .net domain names. After the .net was purchased, the script would send a series of emails to the .com owner's email address (another script scraped the email address). There was a 6 day follow-up sequence that would say something like, "Hey, I noticed you have the .com. Do want you me to transfer the .net? Just cover the transfer fees and a nominal but reasonable profit for me." If the .com owner didn't jump on the opportunity they'd follow-up for the next 6 days decreasing their price offer. And here's where this is absolutely brilliant -- and what makes this true arbitrage -- if, after the 6 days, the .com owner didn't bite... there was a refund window on the .net. Come day 7, if the .net did not sell, he'd get a full refund on that .net and not have to buy it! Brilliant. Like I said, while that little scheme was active it pulled $30k-50k a day. Now, some of this stuff can get super black-hat and seem like a scam. I'm of course not advising you to scam people or even operate on the fringe. I'm just saying that arbitrage opportunities (returns w/ zero risk) are all around us and available to ethical, legitimate businesses. And in many ways, if you don't find these opportunities you're going to struggle. So how do you find arbitrage opportunities now-a-days? One way is with "Attention Arbitrage". Before we talk about that, let's talk about the one common thread I noticed with these arbitrage folks. When they found their opportunity... they didn't just dabble. They went ALL IN. If they knew that they could buy a click for 5 cents and that traffic was guaranteed to spend 10 cents… they put ALL OF THEIR NUT in the equation. If I can buy a $10 dollar bill with a $5 bill, I'll do that all day long. If I can buy a $10 dollar bill with $9, I'll do that too (as long as there's a real profit in there somewhere). In most cases, these people were working with much more dramatic numbers. Ie, the guy selling domain names that he never even had to pay for. He was making $10 for $0 spent (his genius humbles me). Okay, so where are these opportunities right now? Go Where Attention Is Being Undervalued. At this same conference Gary Vaynerchuk just so happened to be speaking. Gary gave an impassioned keynote that had the entire conference buzzing. The gist of his message was this: Smart marketers are going where their customer's attention is going. Where is their attention right now? Their phone. The phone is the new television and apps are the new networks like NBC, ABC, etc. You want your "commercials" on those apps because it's cheap right now. If you stop evolving and not going to the new attention-drawing apps, you're going to get crushed. What you really want to do is get out ahead of all the marketers and start BUYING ATTENTION for super cheap before competition drives the prices up. You know how people talk about the good ole days of Google Adwords? Now what's happened? It's not so cheap anymore. Facebook ads, not along ago, were brutally cheap. With an acting career course client I had, we were buying clicks to our webinar registration page for 15 cents. These same clicks are now $2.50. The marketers of yester-year gamed direct mail (look at Gary Halbert's Heraldry letter). They gamed infomercials - listen to Carlton talk about this. They were dirt cheap to produce and put on the air, and people bought, bought, bought. Here's another example: Video Sales Letters (VSL's). When these things first came onto the market, they held attention like no other. Marketers were getting 6% conversion rates when the standard was under 1%. Attention Arbitrage What's next? Where's there a lot of attention now... where is the cost of getting said attention under-valued? That's where you want to go as a marketer and copywriter. I can't tell you exactly where your personal next arbitrage opportunity will be. But I can tell you that you need to be prepared for when one of these opportunities arise. Part of the reason why CopyHour works so well for so many marketers and copywriters is that I teach you OVERALL copywriting strategy that will apply to whatever arbitrage opportunity you might find. CopyHour isn't a tactical course. CopyHour is a course that will be useful for your entire career no matter what crazy attention-grabbing app they come up with next! Effective communication skills are applicable to everything. There's always an underlying script that needs to get written. Several years ago, when I first sent a version of this email, our organic skin-care business was killing it on Instagram. Each photo, and the words we used in our posts was carefully curated. And true to CopyHour principles, we used the medium (Instagram) like regular users did... and how it's intended to be used. We got attention there for relatively cheap. If I had been dead-set on using Google Adwords to drive traffic to a traditional direct response sales letter or a VSL we'd have missed out on a large opportunity to capitalize on Attention Arbitrage. Of course, Instagram marketing is no secret -- and prices eventually shot up. If we still had the business I'd have had to adjust significantly. If there's one thing I learned at T&C, when you find something that clicks... you gotta jump fast and go ALL IN. And then when that attention arbitrage opportunity dries up, you find the next one (or retire, or sell, or hand-off the marketing to your team). The search and the game are NEVER ENDING. Good thing I'm ready to pounce. I've already started building my copywriting skills. Want to join me and get this aspect of your business-life under control? When I say I've trained some of the best copywriters in the world (and I've trained a lot of them), this was the formula that improved their skills the fastest: 1. Read a short lesson on a specific copy fundamental. 2. Spend fifteen minutes, up to one hour, handwriting a single piece of proven copy that uses that fundamental to hard-wire it. 3. Repeat for 90 days. If you're driven and actually do the work — well, I obviously can't guarantee you any results. But I've seen it produce miracles. Again, and again, and again. [If you're interested in getting good at copywriting in 90 days, make sure you join CopyHour now]( because the cart is closing down on Sunday at 11:59pm Pacific. You can't join after that -- the course starts on Monday January 8th. In 2024 there will only be 2 opportunities to join a CopyHour group. So it'll be a long time before we're back open. The good news is though, since I've changed the offer a little bit, I've lowered the price of CopyHour but not forever. This is the best price you'll ever get so move fast. It's only $297 for CopyHour or you can use the 3-pay option for just $99 today. [ Learn how to write six and seven figure copy in just 90 days]( Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA