CopyHour closes this weekend
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Every once in awhile I'll come across negative comments -- typically from people who call themselves "cult" leaders -- about how handwriting is a waste of time. I'll admit, I take a second to read and snicker into my coffee. If I'm feeling particularly attacked, I'll start by checking out my list of famous persons who have used hand copying at points in their career... Ben Franklin, Tim Ferriss, Hunter S. Thompson, Ernest Hemingway, Judd Apatow, Jack London, Ramit Sethi, Gary Halbert, John Carlton, Dan Kennedy, etc. Then I'll look at my famous business & copywriter customers... Ian Stanley, Dan Ferrari, Ning Li, Austin Lee, Randall Pruitt, Sam Parr (I'm sorry if I'm missing you as a famous person). ({NAME} will probably become the most famous of all). What the haters don't understand, amongst other things, is the power of a 3 month block. Let me explain: The benefits of a 3 month block are basically LIFELONG. As an example. I used to be in pretty damn good shape. [Click display images to see the bod]( I was forced to share this picture as proof, I swear...
This photo was taken under 60 days after starting a workout regimen. What you don't see is that I put in a big 3 month block 2 years before this. Essentially, my body knew what do. Have you ever heard a story about an entrepreneur losing it all, starting from scratch, and building back bigger than before? I'm sure you have. They "instinctually" knew what to do. Like muscle memory. You do it once, and the benefits last a lifetime. In my experience, a 3 month block is just about all you need to get the ball rolling. It's why CopyHour is a 3 month course. 3 months can have life-changing effects. It's why I laugh at the "handwriting haters" out there. Especially the culty group thinkers. They don't understand how F-ING hard it is to make a change. To create a new habit. To produce results starting from scratch. They say, "Don't do that. It's a waste of time. Just start writing your own ads." How many people actually go out and do that? A super small percentage. It's why my CopyHour group is often smaller but has vastly superior results and testimonials. The 3 month block of CopyHour is helping to build a habit. It's a 3 month learning block. Hell, it's not even really about the handwriting. It's about that 3 month commitment to learning a skill. You're not just handwriting, you're reading and learning. Your brain is hyper-focused. And then when you're done, you can be done with the handwriting. You can go out into the world with a solid foundation. And, like any good foundation, it will support you for a lifetime. 3 month blocks are where it's at! And they can be applied in all areas of life. They're tough in the moment, but in the long run they pay dividends. I'm still reaping the benefits of 3 month copywriting blocks that I completed 10 years ago. [Join me and learn copywriting the right way.]( The cart closes on Sunday night at 11:59pm Pacific. We start on Monday January 8th. Cheers! - Derek
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