Add this to sound like a pro copywriter

Pro vs Amateur copy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Note: If you missed the emails this week, Randall and I have reopened the doors to our 5-week course called [Health CopyHour.]( The course offer closes Sunday night. This is the lowest price we've ever offered & we've added in a live bonus training on how Randall uses AI to write. Hey, Derek here... In my 10+ years of reviewing copy, I've noticed 1 big thing that separates beginner-level copy from pro-level copy. The good news, it's actually really easy to add this to your writing. I'm talking about proof. ^^^ Sorry if that's a let-down. But it's absolute truth. Dan Kennedy once said this about testimonials as proof: "If you find yourself trying to beat a ‘control,’ you can often win if all you do is inject, add, improve on the use of testimonials." A beginner makes a claim about what their product can do, or that an ingredient is "healthy", or that a problem exists... but 92.7894% of them never back it up with any sort of proof. See what I did there? When you immediately back up every claim you make with research, testimonials, case studies or quotes your prospect will have less reason to doubt it. And it just reads so much better & believably. And believable copy sells a whole lot more. Obviously. It's okay to write, "Grass-fed beef is healthier". But it's better to show a headline or graph from a scientific study. So how can you add proof to your copy? There are many ways but here are the most important when it comes to writing health related copy. 1. Make sure every claim, reference or study you quote is as specific as possible. For example a "44.7% reduction in cortisol" is better than "it lowered cortisol". 2. Use what the great Clayton Makepeace referred to as a logical foundation. The "if A then B then C" argument. For example, "If cortisol levels are too high, then testosterone levels are suppressed, therefore if we lower cortisol, testosterone production normalizes." 3. Walk your prospect through a case history. This could be your story or a story told by your expert about a client or patient of their's. 4. Add a strong reason why your product is different. Reasons why the problem is something no one has ever addressed and why the solution is so unique and different. We cover the various ways to add proof to your copy inside the Health CopyHour course. If you're even slightly interested in the health space... or want to learn how to use AI in copywriting... then you should check this offer out. Here’s everything you get when you decide to [join Health CopyHour]( by Sunday night: Health CopyHour is our approach to make learning to write health copy as fast and as fun as possible. You do not need to be a doctor or certified nutritionist, etc. You don't need a whole lot besides an interest in a particular field of health. The Course ($1000 value) - Health CopyHour is a training course (delivered via email) teaching you how to write for the health market. - We'll cover a wide range of niches & products while showing you how to write for the niche of your choice. - 5 weeks of training sent via email. - Each training will include an example piece of copy with a "template" when appropriate plus a specific task to complete each day. - Handwriting certain sections is optional but encouraged. The Swipe File ($200 value) - Highly specific, vetted swipe file of health controls. - Plus, how to build your own swipe file for your niche. Bonuses ($200 value) - Bonus Live Training: How to use AI in health copy - Bonus Video: The "getting health clients fast bonus". - Bonus Video: How to write health email copy. - Bonus Video: How to write advertorials. Randall routinely makes 5-figures per sales letter delivered to his clients. And in a way when you buy a course, you're like a client. The clients get Randall's copy delivered to them. You get Randall's knowledge that helps you deliver copy. Now, I'm definitely not promising you'll make the same right out the gates... but I am promising that he'll show you nearly all his secrets for writing those promotions. So instead of charging you thousands of dollars we're only going to ask $197. And we'll do you one better -- we'll break the payments into 2 monthly installments of $99. Paying a few hundred bucks to [learn Randall's secrets]( seems like a fair exchange, no? We think so. [ Join Health CopyHour here.]( Cheers! - Derek + Randall Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA