Your problems become gold

But only if you ditch the ego ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I was on the beach a few years ago with my old neighbor who's a doctor. But he's like... a Southern California Doctor. Which is the same as a regular doctor, but very different. We were talking about good Mexican food spots... because that's what you do when you're in San Diego... and I mentioned that I can't eat burritos nearly as much as I could growing up... And without prompting he asked to look at my eyes. So I took my sunglasses off, he looked me over and then said, "You should take this stuff I give my boys. Your digestion is off." The "stuff" he was talking about was a gut health supplement. I took his advice and ordered some not expecting much because he diagnosed a stomach problem by looking in my freaking eyes. But to my surprise... The supplement became an instant game changer for me and my overall digestion. I'm not writing this email to sell you on gut health supps. It's the next part that I thought was interesting. A year ago I wanted to use Randall Pruitt's process for writing health copy so I started doing research on the supplement I took. Problem was I had trouble finding products that were similar. I used it to help with digestion but I quickly realized that the problem it solved for me, is not what it solves for the majority of people. In other words, how I saw the product was not how others saw it. On further research I saw that many other people were drawn to the supplement to help with losing fat & pooping (there's no better way to say it). My first thought was: "Well, that sucks. I don't want to write copy on losing fat and/or pooping, especially." My first thought was about me. It wasn't about them and their thoughts. But by making it about me, I instantly kill the potential impact I could have spreading the word about the product's effectiveness. Only a small fraction of people see their problem as wanting to "improve digestion". Many more see their problem as extra fat and pooping problems (this is probably NOT what you expected when you opened this email). When you make copywriting only about you, you lose. When you focus on your ego/recognition OR your own problems as it relates to your product ("I don't want to write about poop!") instead of the customer's problems, you lose. As you probably know, Randall and I have [opened up Health CopyHour this week at its best price ever.]( If you're even a little bit curious about writing copy for the health market you wont want to miss this launch. "Health" is a huge industry with lots of opportunities for writers. You can write for: - Info-products: things like health guides and cook books. - Vitamins & Supplements: everything from weight loss to vision loss to toenail fungus and everything in between. - Programs: workout routines and home exercise programs - Gyms & yoga studios: you can use your skills to fill spin classes or to help sell memberships. - Plus there’s skin care and other beauty products, hair restoration and anti-aging. - There’s doctors offices, chiropractors, dental clinics and more. Here’s everything you get when you decide to [join Health CopyHour:]( Health CopyHour is our approach to make learning to write health copy as fast and as fun as possible. We'll bring you up to speed on all the terminology, research hacks and writing "tricks" you need to know in this space. We'll show you the typical structures of winning health copy through modern (and some older) sales letters (VSLs), emails, and advertorials. There's a healthy mix of training + examples (aka swipes) + real world practice. There's also a whole lot 'o opinions about what NOT to focus on. And maybe too many jokes from Derek. Health CopyHour's goal is SPEED so it is not a lengthy, all-encompassing course. We don't want to bore you to death or bog you down with health research. We want to excite and energize you to write winning copy! Excitement and interesting connections are far more important in good health copy than detailed discussions about cell biology, etc. What kind of writer is this right for? Health CopyHour is for mainly for beginners but an intermediate copywriter might find the fastest and biggest wins. An advanced copywriter could use it as a tune-up or to find new and interesting ways to research and write about health "mechanisms". (Don't worry, we'll define "mechanisms" and give examples throughout the course.) You do not need to be a doctor or certified nutritionist, etc. You don't need a whole lot besides an interest in a particular field of health. Again, it's all about being excited! Can you tell I'm excited? Meet Randall Pruitt Randall Pruitt (the human in this photo) has been in direct response for over 19 years. The past 10 years as a full time freelance health copywriter. He works with companies like Athletic Greens (AG1), Bioptimizers, Dr. Sears, LIFE RENU and many others. Just recently Randall returned from a year long trip around the world with his wife and two kids where he wrote copy all along the way. The Course ($1000 value) - Health CopyHour is a training course (delivered via email) teaching you how to write for the health market. - We'll cover a wide range of niches & products while showing you how to write for the niche of your choice. - 5 weeks of training sent via email. - Each training will include an example piece of copy with a "template" when appropriate plus a specific task to complete each day. - Handwriting certain sections is optional but encouraged. The Swipe File ($200 value) - Highly specific, vetted swipe file of health controls. - Plus, how to build your own swipe file for your niche. Bonuses ($200 value) - Bonus Video: How to use AI in health copy - Bonus Video: The "getting health clients fast bonus". - Bonus Video: How to write health email copy. - Bonus Video: How to write advertorials. Randall routinely makes 5-figures per sales letter delivered to his clients. And in a way when you buy a course, you're like a client. The clients get Randall's copy delivered to them. You get Randall's knowledge that helps you deliver copy. Now, I'm definitely not promising you'll make the same right out the gates... but I am promising that he'll show you nearly all his secrets for writing those promotions. So instead of charging you thousands of dollars we're only going to ask $197. And we'll do you one better -- we'll break the payments into 2 monthly installments of $99. Paying a few hundred bucks to [learn Randall's secrets]( seems like a fair exchange, no? We think so. [ Join Health CopyHour here.]( Cheers! - Derek + Randall Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA