He predicted the “End of America” - now he’s back as CEO of the new Agora

Why the return of Porter Stansberry matters for your bank account ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Note from Derek: If you missed Monday and Tuesday’s emails, my friend & co-creator of [Financial CopyHour]( and I have reopened the doors to our 5-week course. For reasons Austin will explain in the email below, you can lock in your spot at the lowest price we’ve ever offered. But make sure you don’t miss Austin’s insider update below… Hey, Austin here… On October 18, I received an internal company email from our new CEO. With nothing but a laptop and $36,000, he started a publishing company in 1999. By 2021 - it was worth $3 Billion. Today, I’ll share a bit about why his return to the helm of Marketwise marks a giant turning point for the industry, financial copywriters, and juniors looking to get in. (And — Marketwise investors — whose stock is up as much as 90% since the announcement.) Yesterday’s email touched on the first 2 “catalyzing forces” behind this next wave of financial copywriting. Today’s will focus on a single man… a force of nature in our industry… and the third (and likely most important) catalyzing force of the widespread changes happening inside America’s biggest direct response juggernaut: Mr. Porter Stansberry. I’ve never met him, but if you’re like me or the tens (hundreds?) of millions of people who viewed the most successful sales letter of all time… “The End of America”... then you’ve heard the name. And if you’re interested in entering the financial space in the year to come, it pays to know the origin story of the industry’s most powerful & influential figure, and what he plans to do next.  First, a quick but essential timeline: After Marketwise went public in ‘21… Porter was effectively pushed out of his own company. After a tough year in 2022, with investor sentiment the lowest it’d been since the Global Financial Crisis of 2008… and sales down massively… Porter, still a major shareholder, wrote [this rage letter]( to every investor at Marketwise, demanding the resignation of the entire Board of Directors. About 9 months after that… He’s back on the throne. His salary? $1 A YEAR! Add to that he has 90% of his $200 Million net worth tied up in Marketwise shares… And you have a man who is fiercely dedicated to growing the company. (This is what the great Nassim Taleb calls “skin in the game” - bonus points: read his books). I was talking to the copy chief at Legacy the other week, discussing how Porter understands copywriting on a very deep level… For years at Stansberry, he created his own ideas and winning packages alongside the copywriters he hired. So where does that leave us? - Financial publishing’s most influential & powerful man just became top dog (and made it abundantly clear through internal memos that he’s not afraid to shake things up, double down on what’s working, and cut what isn’t) - He understands how to produce winning offers at an elite level, on level ground with the world’s top A-list copywriters like his friend Mike Palmer - A massive boom in the crypto and AI sectors of investing is shifting 80% of the focus at Marketwise into these categories… where we can’t keep up with demand. After Porter announced that he would lead two big new marketing pushes before the end of the year… We hired about 6 new copywriters within a few weeks. And I expect the oceanic force that is Porter Stansberry will continue reshaping this landscape to the benefit of copywriters who are focused, willing to learn, and hungry to win. If that’s you… [Click here to join Financial CopyHour]([right now,]( while the cart is open and there’s still time. This is the best way I know to kickstart your journey to mastering the art of financial copywriting. Or, if you’re just curious to glean some insights from the dozens of curated sales letters, emails, and ads Derek and I put together — which have produced hundreds of millions of dollars in sales… Then still check it out, there’s plenty to learn from the most dynamic, competitive sector of direct response… which you can apply almost anywhere.  Learn the secrets of multi-million dollar financial copy with Austin Lee. The Course ($1000 value): - You'll get a 5-week training course (delivered via email) teaching you how to write financial copy. - Each training will include an example piece of copy with a "template" when appropriate plus a specific task to complete each day. - Handwriting certain sections is optional but encouraged. - NEW ADDITION: AI + Crypto Controls from 2023 Vetted Swipe File ($200 value): - You'll gain access to a highly specific, vetted swipe file (this is not a random assortment of swipes. These are THE promos to study). Bonuses ($600 value): - Bonus video: Austin Lee breaking down his Tokenization (crypto) VSL that brought in 60k+ customers - Bonus customer/avatar research: Done for you document - Bonus video: Austin shows you best practices for structuring a piece before writing (one of the most difficult parts of writing a letter). Imagine receiving a single check in the mail for $112,000... Austin got one of those (on top of what he was already making). I'm 1000% not promising you that same check... but what would you pay to have Austin sit down with you and show you exactly how he wrote that winning promotion? The answer should be: a lot. Now, a course obviously isn't the same as private consulting. And we want Financial CopyHour to be accessible to EVERY copywriter that has even a fleeting interest in financial copy. You can learn all kinds of things in this course even if you don't want to become a full-fledged financial copywriter. So instead of charging a couple thousand dollars we're only going to ask $197. And we'll do you one better -- we'll break the payments into 2 monthly installments of $99. Paying a few hundred bucks to learn all of Austin's secrets seems like a fair exchange, no? [ Join Financial CopyHour here.]( Cheers! - Derek & Austin P.S. The deadline to join is this Sunday night, November 19th. Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789