How I pitched Sony on a podcast idea

Too many people put all their focus on the method and forget to focus on the result. Here's a short story to illustrate what I mean: During the pandemic I almost produced an internationally acclaimed true crime podcast. Okay, fine... I worked on a true crime podcast with a business partner and it seemed like we were going places. We had interest from lots of different podcast production companies and even successfully pitched Sony Music before choosing one of their competitors. Why a true crime podcast? Well, a childhood friend of mine was accused of murdering someone in a foreign country. And during the pandemic my business partner and I used some free time to look into his story and many details didn't quite add up. For example, my friend was/is genius-level smart, super friendly and very docile. Not a murdering type at all. Anyway, I can't go deeper into the story because the trial is still ongoing (plus there are several other legal considerations & safety concerns). You'll have to wait until the podcast drops in 2030. (That's a joke, we're just not sure when/if it'll ever come out). Here's how this relates to methods vs. results. When we got started we didn't know "the method" of how we were going to make the podcast and get it produced. We didn't know how the industry worked. We just knew that we needed to get the idea for the podcast in front of companies who made podcasts. We didn't know if the idea was viable... if we'd hire them or they'd hire us or buy the idea or what the heck was going to happen. Again, we just knew if we could talk to someone who made podcasts about the idea, they'd see how crazy & interesting the story was (hopefully). The result we wanted was clear: get in a meeting with a production company. My business partner took this simple goal and started trying all sorts of cold outreach methods. Filling out contact forms, sending cold emails, etc. The method to get there was of no concern really. And it worked faster & better than we could have ever imagined. It took one email to get team members at Sony to reply saying we should all jump on a call together. Now... onto the real connection of this email. I think way too many of my people (people on this list) are freaked out by sending cold emails. They get too nervous about the method (cold emailing) without focusing on the result: being able to talk to a business owner or decision maker about some of the ideas they have to help grow their business. How are you going to get on a Zoom call in order to talk through some ideas you have that could help a business? That's the result you want. Just-so-happens, cold email is often the best, fastest or ONLY available method out there. The reason people struggle with cold email (and cold outreach) is because they focus too much on it... and how it relates to them and their ego. They don't see it as the numbers game it is... and they view it only as an interruption. My point is this: cold email is one method and you shouldn't stress about using it. Instead focus energy on whatever the result is that you want. The good news is there's a copywriter & marketer out there that's figured out cold email & outreach so you don't have to stress on every single particular. He's a Jedi master when it comes to this stuff. So tomorrow with your permission, I'd like to pitch you on buying his cold email templates -- they're the best I've ever seen. They've been proven time and time again in the real world (pitching HUGE businesses and small local businesses) as you'll see. Ben Settle promotes these cold email templates and the character/marketer who created them each and every year. I'm going to do the same starting tomorrow. I'll do my best to provide some more teaching on cold email as I promote his offer this week. That's all for tonight and I'll talk to you tomorrow. - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789