How to figure out your niche, offer & pricing

34% end of September sale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ A common set of questions I get from new freelancers, copywriters and consultants is... How do I position myself? Should I niche? How do I hone in or craft my offer and determine my prices? My answer is... Don't. Don't do or worry about any of that stuff. I will explain of course, but first a story from a high school. I liked a girl and wanted to ask her to a dance. So I scripted out exactly how I'd ask her. I went to the mall and bought a new shirt. I got some flowers. I decided that Friday during lunch was when I'd ask her. The day finally came. Lunch finally came. I was on my way to find her when a friend stopped me. "Jimmy just asked her to the dance. She said yes." Jimmy!? Jimmy didn't buy a new shirt! He didn't prep and buy flowers! Jimmy just asked her!? Inbound vs. Outbound The story of Jimmy stealing the girl (I'll never forget, Jimmy!) is a great example of inbound vs. outbound marketing. I was focused on inbound. How I'd position myself. My clothes. My words & offer. Jimmy was focused on outbound. "I'm going to just go ask and adjust accordingly." The tendency at the beginning is to focus on inbound activities. Build the resume. Dial in the positioning (how I present myself) and exactly what services I'll offer and at what price. Instead, solve needs that already exist. Fill holes and the rest works itself out more quickly than you'd think. What are clients looking for? Provide those services. (HINT: Clients generally want more leads and/or more sales.) Eventually you'll see patterns in how much clients are willing to pay for particular services (and you'll better understand how much you like working on those services/your time commitment) and you can dial in your offerings from there. Only after you've been filling needs for awhile should you shift some hours towards inbound. For the first few clients your offer (what services you'll be providing) should already be determined by the client. Your positioning will likely be irrelevant. Your pricing will likely already be determined by the client too. If a potential client doesn't have a job offer in mind to start... meaning you are coming to them with an offer they didn't already have in mind... Try contingency pricing. Charge a fixed dollar amount per new customer that you bring them (you obviously need to know how much a new customer is worth to them and take into account profit margins if available). Real life example of a "copywriting" deal I recently landed: - First, the client sells fractional CFO services. They have different tiers but each new client they bring on makes them ~$30k/year in revenue. - My offer is pretty simple: For each new client sale, they pay me $3000. For you math nerds that's 10% of revenue. - They're paying for all the lead acquisition costs (the amount spent to just get the lead). - Every client is different, but this one is even going to let me use an email list they've already built and still make the $3000 commission. - They handle the sales calls. I just get them those calls via cold email and regular email marketing strategies. Pretty sweet, ay? For them, it's a great deal. They don't pay unless I make sales. There will be some up front costs for lead acquisition but they're minimal. It works out that just 1 additional sale will mean significant extra profit for them. For me, it's a great deal too. If I fail miserably (which is always possible) then I only lose some hours doing research and writing emails. And spending time doing those 2 things isn't a loss at all. How did I get the deal... and get it without showing any samples (no inbound)? Well, first of all, "contingency deals" like this with higher priced services are win-win... But the real reason I got the deal is because I'm doing exactly what I teach in my short video course [Anyone Can Get Their First Copywriting Client]( (which is 34% off right now during my end of September sale). I got the deal by partnering with another marketer that's a friend of mine. He brought me the "lead". This is how life and business works. The good news is, the sooner you start using the process I outline in this training, the sooner you should have deals like this falling into your lap. That's not a guarantee of course but nothing happens by sitting around, doing inbound and waiting till you're 100% ready. What's Inside: [Anyone Can Get Their First Copywriting Client]( is a short but action packed video course showing you step-by-step how to get your first copywriting client. This is a low-pressure, low-to-no cost way to get started. There's no big audience to build. There's no doing things you don't want to do or working for clients you don't want to work with. I'm confident in saying the above because as you'll see, this method is very natural and collaborative. If you've ever been like... "Damn, I don't really know how much to charge or exactly what my writing is worth if I'm honest." "I wish I could just interact with people, see what they need, and see if we could work something out." ...Then this method will be perfect for you. When I started looking for clients back in 2010 I had no idea what I was doing and I made a ton of mistakes (mainly, making it harder and more complicated than it needed to be). In retrospect, the times I've been successful have been when I've used this simple 2-pronged method either consciously or unconsciously. I call it "Double Happiness". You do some modern Engagement & Outreach... and you do them the right way in the right order... and they feed off each other. This is for complete beginning copywriters but can also benefit those that have some experience. Truth is, you should start using this method NOW, even if you're not ready to pitch your copywriting services. The system builds upon itself until down the line clients are approaching you. But let's not get ahead of ourselves. Let's keep this training simple & start at square one. There are 2 days left in September. [Go here to purchase "Anyone Can Get Their First Copywriting Client" for 34% off]( Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789