Why bonuses disappear

CopyHour Fall '23 Launch ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ In [CopyHour]( I teach you the framework of a successful sales message. [Click display images]( 98% of the best ads, emails, sales letters, homepages, etc will fit nicely into this framework. When I say "best", I mean the sales messages that sell the most. 7 or 8 figure copy. The 4 sections of the framework are: - The Lead (how you grab attention & start the message). - Logic (or "sales argument" - how you build excitement for the sale) - Product (or "offer" - where you describe the features & benefits of your product) - Close (how you finish & get the sale). Let's look at the last section. When you reach the Close of sales sequence, you want to "knock someone off the fence". You want them to purchase now, not later. The phrase above is subtle, but very important. NOW... not later. How do you get them to purchase now? You start by including (& ideally combining) these concepts: 1. Bonuses 2. Qualifiers: Essentially, "This product is right for you, if... and this product is NOT right for you if..." 3. Price Presentation: Establish a value for your product that is higher than what you charge in return. 4. Guarantees 5. Options 6. Scarcity 7. FAQs 8. Call to Action (including Ordering Details) Let's talk about Bonuses. Bonuses can either be a part of the core Product Offer (like video trainings to accompany an ebook)... or a product that's complimentary to the core package (like a dust pan to accompany the magic mop you're buying). If you put the bonus after the core Product Offer with a phrase like, "But wait... there's more!" then we'd call that a False Close. Ideally, your bonuses will have some scarcity. As in, they go away if you don't buy NOW (and try to buy later). [Speaking of CopyHour... here are the time sensitive bonuses you get when you join before Monday September 11th.]( Bonus #1: The Cartel Training Course: How To Get Consulting Clients With Marketing's Most Underutilized Channel $348 value This is a full training course for beginning freelancers and marketing consultants on getting clients. It includes training materials, swipe files & marketing templates for your freelance copywriting business. To create the training materials for the Cartel, I brought in Ed Stapleton Jr. You're going to love Ed – he's a copywriter & a marketing consultant. Ed is a fantastic person to spearhead this group because he's successful… but in a different way. He's not an uber-guru who gets clients based solely on his relative fame &/or a fancy blog. He doesn't even have a website. Ed's essentially sitting right where you are right now (besides the referrals he gets) when he's searching for new work. And Ed is still able to demand high prices – he doesn't normally take a job for less than $10,000. Some of our early success stories include: - Anne – She booked her first job with a personal trainer. It's a 10 month contract and she gets paid at the beginning of each month. You can listen to our interview with her when you join. - Debra – Her first job was a 6 month, $12,000 contract! - Blake – Blake had literally been studying copywriting for 1 month before he landed his first job… and then 2 weeks later he booked his first 4 figure job. Bonus #2: How To Get Email Clients $200 value - This bonus includes 2, 1 hour long+ zoom interview calls I did with Ian Stanley and Lukas Resheske. - These are two of the best email copywriters in the world, laying out their systems for getting started making a living writing on the internet as an "email copywriter". - Both of these guys sell $2k+ courses on the topic, but you get to learn from them for "free" in this bonus. - You could get the ball rolling on a sweet little 6-fig career (email copywriting) up and started as soon as tonight. Bonus #3: How To Create A Course $200 value - This bonus is a complete Framework for structuring a course. - This is like the sales framework you'll find inside CopyHour but for courses specifically. - You could create an entire course tonight, if you wanted. 😉 Bonus #4: How To Write Webinar Sequences (That Make Sales) $100 value - There's a lot of missed opportunity when it comes to webinars. Business owners don't follow up enough and sales numbers suffer as a result... this bonus will help you figure out exactly what to to write and when to send follow-ups. - You can automate this webinar funnel or just run it live. - I've run this exact funnel with clients in different markets (acting career advice, yoga instruction, lifestyle design) and seen great success. Bonus #5: How To Launch Products To Tiny Email Lists $200 value - This is exact formula that did over 5 figures to a little list of 1700 people. - It's simple and we've deconstructed it into an easy-to-follow steps you can follow to write your launch sequence once and use it over and over again. - Plus, we'll give you some strategies you can use to get people to WANT to partner with you so you can make money even if you don't currently have a list of your own. Now, notice that the total value of the bonuses ($1000+) is worth more than 2x the price of CopyHour alone. You get all those all the bonuses AND 40% off when you join before September 11th. You also get: ✅ 90 Days of email assignments ✅ Serious students-only community ✅ Sales writing framework ✅ Examples & swipes of successful copy to model ✅ 5 Modules to go deeper into structure & principles ✅ Cohort group Zoom calls (Course + Membership level) See how it all works here: [( Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA