From
copyhour.com
Email Address
derek@copyhour.com
Sent On
Wed, Sep 6, 2023 03:19 AM
Email Preheader Text
 When I was 12 my typically mild-mannered dad came home from work furious. I remember it vividly b
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 When I was 12 my typically mild-mannered dad came home from work furious. I remember it vividly because he worked nights... so when the door slammed on his way in at 6am it woke up the entire family. My dad worked as a systems analyst for a Fortune 500 company. They had an incentive program where if you created a system or process that saved the company money, you'd earn a bonus percentage on the money saved. So... my dad took on the challenge and developed a system that would end up saving the company over a hundred million dollars in the long run (remember, it was a huge nation-wide company). My dad thought he was a multi-millionaire basically over night. Eventually, realizing what had happened, the company execs started backing out on their promises. They claimed that the system was developed on company time and that they couldn't pay him extra for it. That same year the top execs took their usual million dollar bonuses. My dad was devastated to say the least. This event has had a pretty dramatic impact on the direction of my life. It's one of the major reasons I decided I wanted to own my own businesses. I wanted to make sure something like this never happened to me. People ask me how I came into the world of copywriting... it was through business. I've never been a "traditional" freelance copywriter. The way I see it is that a freelance copywriter is no safer than an employee. However, I do think it makes a lot of sense for someone just starting out to "get a job". You have *reliable* income while you learn. And I'm not hating on freelancing of course. I just think being a freelancer/employee AND having a side-hustle (business) is a more powerful and safe strategy long term. I'm sharing this story for a couple reasons: CopyHour's Fall Cohort is going to open up for registrations tomorrow at 12noon Pacific. There's a big bonus that I'll be adding to the product that has to do with starting a side hustle that's copywriting based. This was actually a very popular product I used to sell (bc it makes people money using a non-competitive marketing channel that's had a huge resurgence in 2023) back in the day. I've also got some more exciting bonuses I'll be throwing in that will only be available if you purchase by Sunday. If you've been waiting to join CopyHour, now is the time. Look out for my email tomorrow! - Derek P.S. If you have any stories that are similar to my dad's, I'd like to hear them. These things happen more often than you might think. Just hit reply. Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789
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