I don't want to write about

💩 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I was on the beach a few years ago with my old neighbor and both our families. He's a doctor. But like... a Southern Californian Doctor. Which is the same as a regular doctor, but very different. We were talking about good Mexican food spots... because that's what you do when you're in San Diego... and I mentioned that I can't eat it nearly as much as I could growing up... And without prompting he asked to look at my eyes. So I took my sunglasses off, he looked me over and then said, "You should take this stuff I give my boys. Your digestion is off." The "stuff" he was talking about is a gut health supplement called GI Revive. I took his advice and ordered some not expecting much because most supplements do absolutely nothing for me... AND he diagnosed a stomach problem by looking in my freaking eyes. But to my surprise... GI Revive became an instant game changer for me and my overall digestion. I'm not writing this email to sell you on GI Revive. It's the next part that I thought was interesting. A year ago I wanted to use Randall Pruitt's process for writing health copy so I started doing research on GI Revive. Problem was I had trouble finding products that were similar. I used GI Revive to help with digestion but I quickly realized that the problem it solved for me, is not what it solves for the majority of people. In other words, how I saw the product was not how others saw it. On further research I saw that many other people were drawn to GI Revive to help with losing fat & pooping (there's no better way to say it). My first thought was: "Well, that sucks. I don't want to write copy on losing fat and/or pooping, especially." My first thought was about me. It wasn't about them and their thoughts. But by making it about me, I instantly kill the potential impact I could have spreading the word about the product's effectiveness. Only a small fraction of people see their problem as wanting to "improve digestion". Many more see their problem as extra fat and pooping problems (oh boy, this email has taken a strange turn). When you make copywriting only about you, you lose. When you focus on your ego/recognition OR your own problems as it relates to your product ("I don't want to write about poop!") instead of the customer's problems, you lose. Hope this makes sense and sparks something for you! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA